Energie 360 unifies electric mobility in Joya

Context

In brief

• Joya unifies four activities from the first of October
• Over 25,000 points and more than 150,000 active users
• The public network for private individuals exceeds 7,500 points
• Planned investments: around 150 million by 2030

Key Facts

• Brand → Joya
• Start → October 1st
• Combined activities → Energie 360 Mobility, Gofast, Swisscharge and Move Mobility
• Total charging points → over 25,000
• Active users → more than 150,000
• Public network for private individuals → over 7,500 points
• Investments → around CHF 150 million by 2030
• Headquarters → Zurich

The new perimeter

From 1 October, Energie 360 will bring together the activities of Energie 360 Mobility, Gofast, Swisscharge and Move Mobility under the Joya brand. The reorganisation concerns the electromobility business and creates a new company 100% controlled by Energie 360.

With more than 25,000 charging points and more than 150,000 active users, Joya has become the largest e-mobility operator in Switzerland. This is the result declared by the energy company after the concentration of the four activities under a single banner.

For residential customers, the public charging network has more than 7,500 points. In the future, it will be accessible with uniform offers and transparent tariffs; current pricing models will be converted to solutions with or without a subscription. For companies and corporate fleets, Joya offers solutions with central data management for charging at home, at the workplace and on the road. The operating model remains distinct for private and professional customers, although they merge into the same brand.

Structure and development plan

In the coming months, the already existing offerings and charging stations will be gradually unified under Joya. The indicated timetable therefore distinguishes the launch of the brand, set for October 1, from the next phase of business integration.

The new company is a wholly owned subsidiary of Energie 360. The reorganization retains a total of about 140 jobs from the existing companies, according to the company.

The plan for the Swiss grid looks to 2030: Joya intends to invest around 150 million francs in the expansion of the charging network. The headquarters are located in Zurich. Other locations are located in Fribourg, Lausanne, Lugano and Gossau (SG). The distribution of the locations accompanies a project that, due to its declared size, operates on the Swiss e-mobility market.

Operational details

The choice for private individuals

For those who use a public station, the practical novelty is the transition from a set of activities combined to an offer presented under a single brand. The conversion will be gradual: in the coming months, offers and stations will follow the unification path announced. It is therefore advisable to distinguish the launch of the brand from the concrete availability of the formula applied to the service used.

The announced structure provides for two possibilities, with or without a subscription. The comparison concerns the formula actually proposed by Joya and the transparent rates indicated for the public network. A private customer who uses the network will therefore have to check the offer when the conversion reaches the service concerned, without confusing the new name with an automatic change in conditions.

Fleets and data management

For companies and fleets, the distinctive element is the centralized management of data. The proposal covers three places of use: home, workplace and travel. This shifts the focus from the public station alone to the continuity of charging in multiple operational situations. A company can read the Joya proposal as a solution aimed at a set of needs, while the offer for individuals remains linked to the public network and formulas with or without a subscription.

For a fleet, the operational element described by the source lies in the data management associated with the different charging locations. For a private individual, the point of attention is instead the clarity of the formula and the moment in which the station is brought back to the new brand.

The difference between the two segments also makes the calendar clearer. The brand starts on 1 October, while the integration of offers and stations continues in the following months. The headquarters in Zurich and the other locations in Fribourg, Lausanne, Lugano and Gossau (SG) show a structure spread over several locations. The national character emerges from the combination of the public network for individuals and services for fleets: the text mentions home, work and travel as distinct areas. Those who want to evaluate electric mobility within the family budget can combine this comparison with the costo della vita in Svizzera.

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Key points

Four steps

1. Set October 1st as the start date of the Joya brand. It is the time reference to understand when the reorganization enters the announced phase. 2. In the following months, check the progressive unification of the offers and stations you use. The source indicates a gradual changeover, not a simultaneous conversion. 3. If you are a private customer, compare the subscription and non-subscription solution when the uniform offer is available. Keep the brand name, the type of formula and the rate applied separate. 4. If you represent a company or a fleet, organize your charging needs by distinguishing home, workplace and travel. These are the three areas for which Joya offers centralized data management.

The useful criterion is to follow three moments separately: the launch of the brand, the conversion of offers and stations, then the network expansion plan. This scan avoids confusing the launch date with the conclusion of the unification or with the investment objective.

A horizon for planning

2030 is the indicated horizon for investing around 150 million francs in the expansion of the Swiss grid. Short-term decisions on charging formulas should therefore be kept separate from the grid development plan.

For a company, the practical test can start from the three places mentioned by the company: charging at home, at work and on the road. For a private individual, the transition to be observed is instead that between the current offer and the future solution with or without subscription. In both cases, the data to follow is the progressive unification announced for the following months.

The headquarters are in Zurich, with other offices in Fribourg, Lausanne, Lugano and Gossau (SG). To follow the company-related labour market, you can consult the aziende che assumono. To enter mobility expenses in your personal picture, use the calcolatore stipendio.

Source: swissinfo.ch