Temu and SKV: promoting Swiss SMEs' access to the online market (cross-border guide)

Context

In a nutshell

• Chinese online commerce platform Temu and the Swiss Association of SMEs (SKV) have signed a statement of intent. - The planned initiatives include training courses, exchange of information and practical examples of Swiss companies already selling on the Internet.

Collaboration details

The declaration of intent between Temu and SKV aims to promote the access of Swiss small and medium-sized enterprises (SMEs) to the online market. The collaboration involves the implementation of training courses and workshops for Swiss companies, with the aim of providing them with the knowledge and skills necessary to sell effectively online.

The planned initiatives also include the exchange of information and the organisation of networking events for Swiss companies that already sell on the Internet. This will allow SMEs to share their experiences and learn from the best practices of other companies.

Concrete examples

An example of a concrete initiative is the training course "Selling effectively on the Internet", which will be carried out in collaboration with the University of Zurich. The course will be free and accessible to all Swiss companies wishing to sell online.

Another example is the workshop "E-commerce and digital marketing", which will be organized in Geneva and will be aimed at SMEs that already sell on the Internet. The workshop will be free and accessible to all Swiss companies wishing to

Operational details

The collaboration between Temu and SKV aims to break down barriers to entry in e-commerce and promote the digitisation of small and medium-sized enterprises (SMEs) in Switzerland. In addition, the collaboration should facilitate SMEs' access to new customer groups.

Switzerland is known for its dynamic economy and the presence of numerous small and medium-sized enterprises. However, these companies often face barriers to entry into e-commerce, such as a lack of experience in the digital sector or a shortage of financial resources. 📊

The collaboration between Temu and SKV aims to overcome these barriers and provide Swiss SMEs with the resources and skills needed to address the networked market. To do this, Temu and SKV offer a range of services and tools, such as the creation of a professional website, the management of online sales channels and the management of payments and shipments.

A concrete example of how this collaboration can help Swiss SMEs is represented by the Stans fabric company in the Canton of Nidwalden. This company had difficulty reaching a wider audience, but after using the services of Temu and SKV, it managed to increase its sales by more than 20% thanks to the possibility of selling its products online. 💡

In addition, the collaboration between Temu and SKV is supported by numerous Swiss laws and regulations, such as

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Key points

The collaboration between Temu and the Swiss SME Association (SKV) represents an important step in promoting the access of Swiss small and medium-sized enterprises to the online market. The goal is to increase product choice for customers and improve deliveries.

The Swiss Association of SMEs (SKV) represents about 9,000 companies, for a total of about 40,000 employees. This represents about 10% of the total Swiss companies. The collaboration between Temu and SKV is an important step in facilitating the access of Swiss SMEs to the online market.

The collaboration involves the creation of an e-commerce portal that will allow Swiss SMEs to sell their products online. The portal will be accessible from all over the world and you will be able to make secure payments. > "Our mission is to support Swiss SMEs in their digitization process," said Temu's CEO.

The collaboration between Temu and SKV is an example of how private companies can work together to support Swiss SMEs. This is particularly important in Switzerland, where SMEs represent a significant part of the national economy. According to 2022 data, Swiss SMEs account for about 60% of total Swiss enterprises.

The collaboration between Temu and SKV also involves the creation of a fast and secure delivery system. This system will be possible thanks to the collaboration with the main operators of

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Source: swissinfo.ch