Sunrise brings Meta smart glasses to Switzerland

Context

In brief

• Sunrise brings Meta smart glasses to Switzerland
• Indicated prices: 269 to 559 francs
• Trials in the Sunrise Shops in the coming weeks
• Built-in AI, camera, microphones and speakers

Key Facts

• Sunrise → operator
• Market position → first Swiss telecommunications operator to offer them
• Catalog → Meta, Ray-Ban Meta and Oakley Meta
• Prices → 269 and 559 francs
• Try → selection of Sunrise Shops in the coming weeks
• Manual → start shooting and signalling with bright LED

Sunrise enters the Swiss smart glasses market and offers Meta devices. The telephone operator thus presents itself as the first Swiss telecommunications operator to offer this type of product. The proposal includes the Meta models and the Ray-Ban Meta and Oakley Meta lines, born from the collaboration between Meta and the respective eyewear brands.

Pricing and availability

The price list indicated by the source ranges from 269 francs for the most affordable version to 559 francs for the most expensive variant in the Sunrise catalog. For those who want to relate this expense to their income, they can consult the calcolatore stipendio, without confusing the price of the device with its functions.

In the coming weeks, customers will be able to test the glasses at a selection of Sunrise Shops. The in-store try-on will allow them to evaluate the product directly before considering the purchase, while the source does not associate the two amounts with a single model.

The glasses integrate a camera, microphones and speakers. Users can take photos and videos from their own perspective, make calls, send messages or listen to music. The built-in artificial intelligence can also provide translations and information about buildings, objects, texts or ingredients framed by the wearer.

The camera allows public footage manually initiated by the user and signaled by a bright LED. In the US, this feature has already caused controversy for possible privacy violations, with cases of people being filmed without their knowledge and methods to evade the spy. Sunrise allows use in public spaces, but remember that the responsibility for photos and videos remains entirely with users. Finally, the operator specifies that it does not have access to the recordings, the processing of which is governed by Meta's terms of service.

Operational details

Two checks before choosing

For those who live in Switzerland, Sunrise's proposal is evaluated on two concrete levels: the expense in francs and the way in which the camera is used in public spaces. The visit to the store then becomes distinct from the final decision: first you can try out the device, then you consider whether the price indicated is consistent with your budget. To link the purchase to everyday expenses, you can consult the costo della vita in Svizzera.

The comparison between price, proof and liability

The range indicated by Sunrise starts at 269 francs and goes up to 559 francs. The source presents these two extremes as the most accessible and the most expensive version in the catalog. So it's not enough to look at the appearance of the glasses: the test at a selection of Sunrise Shop allows you to check how the declared activities work, from calls to music playback, before choosing.

The second check concerns privacy. The fact that the shot starts manually and is signaled by a light does not eliminate the user's responsibility. The source reports that cases of people being filmed without knowing it and methods to evade the warning light have emerged in the US: the LED should therefore be considered a signal of the device, not a substitute for respect for privacy and current laws.

There is also a separation between the place where the glasses are offered and the processing of the recordings. Sunrise declares that it cannot access them, while the processing remains governed by Meta's terms of service. For the consumer, trying on in a Sunrise Shop and reading the Meta conditions are two different steps in the same assessment.

Recommended tools

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Key points

How to proceed in-store and before public use

A five-step checklist

1. Wait for the trials to become available in the coming weeks and visit one of the Sunrise Shops included in the selection indicated by the operator.

2. During the test, check the stated functions: taking photos, shooting videos from your perspective, making calls, sending messages and listening to music.

3. Also try out AI features, including translations and information about buildings, objects, text, or framed ingredients.

4. To shoot, manually start the camera and check for the presence of the LED light. If you are using the camera in a public space, you are responsible for the photos and videos, and you must respect your privacy and applicable laws.

5. Before deciding, consider the processing of recordings: Sunrise declares that it does not have access to the content and the processing remains governed by Meta's terms of service. The economic comparison must then be made between the 269 francs of the most accessible version and the 559 francs of the most expensive variant in the Sunrise catalog.

This sequence avoids stopping at the technological novelty alone. The test is used to check the available functions, the passage on the camera clarifies when the user activates the recording and the verification of the terms identifies who regulates the processing of the recordings. No data from the source indicates a different procedure for accessing the Sunrise Shops: the operational reference remains the selection of points of sale that Sunrise will make available in the coming weeks.

To measure the weight of the 269 or 559 francs on your personal budget, use the calcolatore stipendio svizzero.

Source: swissinfo.ch