How many jobs did Sunrise cut and when?

Sunrise has completed a reduction of 147 jobs, announced at the beginning of the year 2026. At the end of June 2026, the operator still had 2,426 full-time employees in Switzerland. The reduction represents 5% of total staff costs, according to CFO Jany Fruytier.

What are the Sunrise price increases in effect since August?

CEO André Krause confirmed price increases from August 2026. At the time of the announcement, there was a slight increase in the abandonment rate, with no waves of cancellations. Krause said that 'price increases are now more accepted than in the past'. Swisscom and Salt also increased prices, confirming an industry trend.

How does the Sunrise Rewards program work?

Sunrise Rewards is a points loyalty program launched in Spring 2026. According to the CEO, the initiative contributes to the sale of more products per customer, allowing the accumulation of points on purchases and services. However, after only three months the financial impact on results still remains modest. The value depends on your frequency of device purchases and renewals.

Should I change operators after Sunrise price increases?

Not necessarily. Swisscom and Salt have also raised prices domestically, so they may not offer immediate savings. The choice depends on your specific needs: data consumption, international calls, roaming, and coverage in your area. It is convenient to compare the current rates of the three operators before deciding to change.

What impact will the chip shortage have on smartphone prices?

According to CEO Krause, the chip shortage has driven up smartphone prices, and customers are likely to replace phones less frequently. Sunrise does not anticipate growth in device sales volumes. It is difficult to predict the effect of Apple's next iPhone on prices, demand and availability in the Swiss market.

Sunrise cuts 147 seats, staff costs -5% (cross-border guide)

Di Redazione Frontaliere Ticino · Published on 19 August 2026

Sunrise headquarters in Zurich, Swiss telecom operator that cut 147 jobs

Sunrise completes the reduction of 147 jobs, with staff costs down 5%. Price increases from August 2026 on all services.

Context

In a nutshell

Sunrise completed the reduction of 147 jobs
Personnel costs decreased by 5%; 2426 full-time employees at the end of June 2026
Price increases since August; slight abandonment rate without waves of cancellations
Sunrise Rewards program launched in spring; limited smartphone sourcing issues

Key facts

Who: Sunrise, Switzerland's second-largest telecom operator
What: Reduction of 147 jobs completed; staff costs down 5%
When: Cuts completed in the year; price increases from August 2026
Where: Switzerland
Employees: 2426 full-time jobs at the end of June 2026
Abandonment rate: Slight increase, no wave of cancellations
Implication: Price increases affect the cost of living of Swiss customers

The reduction of 147 jobs in Sunrise is now complete. This operation allows the operator to reduce personnel costs by about 5%, Chief Financial Officer Jany Fruytier said on Wednesday. The cuts were announced earlier this year. At the end of June 2026, Sunrise still had 2,426 full-time jobs in Switzerland. Price increases starting in August will directly affect Sunrise customers' costo della vita.

Price increases and customer reactions

After declining revenue and operating profit in the second quarter, Sunrise will benefit from price increases starting in August. The CEO

Operational details

Impact on the labour market

The reduction of 147 posts represents a significant contraction in the Swiss telecommunications sector. With 2,426 full-time employees remaining, Sunrise still maintains a significant operating structure in Switzerland. The 5% reduction in personnel costs testifies to an orientation towards operational efficiency, common in the sector. This dynamic reflects national competitive pressures and the need to adapt to tighter operating margins. The reduction in staff represents a concrete impact in the Swiss mercato del lavoro, where the telecommunications industry remains strategic for the national economy.

Pricing strategy and customer loyalty

Price increases since August represent a coordinated move in the industry. Krause's statement that “increases are now more accepted than in the past” suggests a normalization of customer perception, likely due to widespread inflation in Switzerland. The lack of a wave of cancellations indicates that customers accept the increases, perhaps due to the difficulty of changing operators or the perception of comparable increases at competitors such as Swisscom and Salt.

The Sunrise Rewards program, launched in the spring, is an attempt to retain customers by offering loyalty incentives. Although the impact is still limited after three months, this initiative shows a change of strategy towards

Recommended tools

For an updated estimate, use the net salary calculator and the CHF-EUR exchange comparator.

Key points

How to evaluate the impact of Sunrise price increases

If you are a Sunrise customer, the price increases starting in August will affect your contract. The operator's statement indicates a 'slight' increase in the churn rate, meaning that many customers are choosing to stay. However, this does not mean you should passively accept the increase. Evaluating alternatives remains a rational choice, especially if your data consumption, international calls, or roaming represent a significant portion of your monthly expenses in Switzerland.

Comparison with competitors

Swisscom and Salt have also increased their prices, so switching operators may not offer immediate savings. However, tariff plans vary based on your specific needs: data usage, international calls, roaming requirements, and coverage in your geographical area. Evaluating the offers of the three main operators — Sunrise, Swisscom, and Salt — remains a rational choice if you are looking for a more affordable tariff plan for your consumption profile.

Using the Sunrise Rewards program

If you stay with Sunrise, the Sunrise Rewards program, launched in spring, offers loyalty points on purchases and services. Although the direct financial impact is still modest after three months, accumulating points can translate into concrete discounts on accessories, additional services, or device renewals over time. For those planning to stay with Sunrise for a medium-long term, the program represents added value in the annual budget.

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Frequently Asked Questions

How many jobs did Sunrise cut and when?: Sunrise has completed a reduction of 147 jobs, announced at the beginning of the year 2026. At the end of June 2026, the operator still had 2,426 full-time employees in Switzerland. The reduction represents 5% of total staff costs, according to CFO Jany Fruytier.
What are the Sunrise price increases in effect since August?: CEO André Krause confirmed price increases from August 2026. At the time of the announcement, there was a slight increase in the abandonment rate, with no waves of cancellations. Krause said that 'price increases are now more accepted than in the past'. Swisscom and Salt also increased prices, confirming an industry trend.
How does the Sunrise Rewards program work?: Sunrise Rewards is a points loyalty program launched in Spring 2026. According to the CEO, the initiative contributes to the sale of more products per customer, allowing the accumulation of points on purchases and services. However, after only three months the financial impact on results still remains modest. The value depends on your frequency of device purchases and renewals.
Should I change operators after Sunrise price increases?: Not necessarily. Swisscom and Salt have also raised prices domestically, so they may not offer immediate savings. The choice depends on your specific needs: data consumption, international calls, roaming, and coverage in your area. It is convenient to compare the current rates of the three operators before deciding to change.
What impact will the chip shortage have on smartphone prices?: According to CEO Krause, the chip shortage has driven up smartphone prices, and customers are likely to replace phones less frequently. Sunrise does not anticipate growth in device sales volumes. It is difficult to predict the effect of Apple's next iPhone on prices, demand and availability in the Swiss market.