Migros gives more independence to the online and changes the top management (cross-border guide)

Migros administrative headquarters in Switzerland

The Migros group reorganizes the structures creating the independent Online Retail sector and appoints Florian Teuteberg as new president.

Context

In a nutshell

  • Migros modifies structures and changes managers
  • The independent Online Retail sector is born
  • Matthias Wunderlin leaves office on the Board
  • Florian Teuteberg new president of Migros Online

Key facts

  • Company: Migros Online
  • New sector: Online Retail
  • Replaces: Non Food
  • Outgoing Chairman of the Board: Matthias Wunderlin
  • New Chairman of the Board: Florian Teuteberg
  • CEO Digitec Galaxus: Florian Teuteberg

The retail giant Migros has announced a new reorganisation of its internal structures, introducing important changes at managerial and corporate level. At the center of the reorganization is the company Migros Online, which in the future will operate even more autonomously than in the past. As communicated by the Migros Federation of Cooperatives, the company will be managed as an independent entity within a completely new sector of activity called Online Retail. This new sector effectively replaces the current Non-Food sector within the Swiss group's organisation. The other three strategic branches that make up the group, namely Food Retail, Health and Financial Services, will not undergo any structural changes and will continue to operate according to the current approach. The decision reflects the management's willingness to adapt operating models to the changing conditions of the digital market and the consumption habits of Swiss customers.

The details

Operational details

The profound structural reorganization announced by the large retail group inevitably involves important changes at the top of the company and within the supervisory bodies. Following this reshuffle, Matthias Wunderlin, who has so far served as chairman of the board of directors of Migros Online, will leave his post along with two other members of the supervisory body. The departure of these executives paves the way for a new phase of governance for the company active in food electronic commerce. The chairmanship of the board of directors is in fact entrusted to Florian Teuteberg, who already holds the role of CEO and co-founder of Digitec Galaxus and who was already part of the board of directors of Migros Online since 2018. This appointment represents a clear signal of the integration of digital skills within the Swiss group's decision-making leadership.

The new members of the board of directors

Alongside the appointment of the new president, Migros Online's supervisory body is enriched with two new faces that bring a wealth of leading technical and commercial skills to the company. Oliver Herren, who is co-founder of Digitec Galaxus and responsible for innovation, and Hendrik Blenken Blijdenstein, currently responsible for the commercial sector, officially join the board.

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Key points

The transition towards a more autonomous organizational model in the e-commerce sector represents a key step for the Swiss group, which aims to consolidate its presence on the national market through targeted management. The new chairman of the board of directors, Florian Teuteberg, emphasized how the company has worked intensely in recent years to build solid operational foundations. In his first official statements after his appointment, Teuteberg pointed out that the company has laid the fundamental foundations to face future challenges. The stated objective for the near future is to guide the company, in its new corporate configuration, in an even more coherent and punctual manner towards the real needs of customers who use online channels for their daily purchases.

Scenarios and Prospects for Consumers

For Swiss consumers who regularly use digital platforms for groceries and technology purchases, the changes at the top and the new corporate structure promise an increasingly specialized offering. The clear separation between the success factors of online grocery shopping and those of traditional stationary retail allows the individual entities of the group to focus on their own strengths. Those who wish to better plan their daily expenses and monitor the evolution of household management costs in Switzerland can regularly consult the economic analysis tools available online. To delve deeper into the trend of purchasing power and fixed expenses in the country, discover the data on the cost of living.

Source: tio.ch

Frequently Asked Questions
What are the structural changes announced by Migros for online?
The Migros group has introduced a new sector of activity called Online Retail, which replaces the previous Non Food sector. Migros Online now operates even more autonomously and includes both the home shopping platform and the e-commerce giant Digitec Galaxus, while maintaining the operational autonomy of both companies on the Swiss market.
Who are the new board members of Migros Online?
Following the reshuffle, Matthias Wunderlin stepped down as Chairman of the Board of Directors. The presidency was entrusted to Florian Teuteberg, former CEO and co-founder of Digitec Galaxus and member of the Board of Directors since 2018. Oliver Herren, head of innovation, and Hendrik Blenken Blijdenstein, sales manager, join the board, along with Mario Irminger and Peter Diethelm.
Which strategic branches of the Migros group remain unchanged?
The Federation of Migros cooperatives specified that the other three strategic branches that make up the group, namely Food Retail, Health and Financial Services, will not undergo any structural changes and will continue to operate according to their current approach.

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