When will the Regensdorf centre reach 70% capacity?

According to Migros' communications, the target is by February 2027. Currently, since the gradual start of May 2026, the center is operating at 25-30% of its total installed capacity, which amounts to 7,500 orders per day.

How many jobs does the new Regensdorf centre create?

Currently about 200 employees work in the new hub. At full capacity, the number could reach up to 500 positions. In addition, three quarters of the 250 employees from the Pratteln and Bremgarten offices accepted equivalent positions in the new centre.

How does Migros Online increase its assortment?

The assortment available on Migros Online increases by 60%, from 12,500 to 21,000 products. This will achieve the standard breadth of offer of a traditional MMM supermarket, bridging the gap between digital catalog and physical store.

What market share does Migros Online hold?

Migros Online achieved a turnover of CHF 362 million last year and holds 47% of the Swiss online market, compared to 48% for Coop.ch. In the last two years it has reached its logistical limits, hence the need for the new centre.

What happens to Pratteln and Bremgarten employees?

The offices in Pratteln (Basel Landschaft) and Bremgarten (Aargau) have been closed or will be closed when the new centre in Regensdorf is fully operational. Approximately 250 employees were offered a position at least equivalent to Regensdorf, and according to Katrin Tschannen, three-quarters of them accepted.

Migros online: +21,000 products in Regensdorf (cross-border guide)

Di Redazione Frontaliere Ticino · Published on 8 September 2026

Automated Migros Online distribution center in Regensdorf, Zurich, with shelving and conveyor systems

New logistics hub in Regensdorf (ZH) with 60% more products, 7,500 orders/day, 200-500 jobs. Same-day deliveries to Zurich by February 2027.

Context

In a nutshell

Migros doubles online assortment: 12,500 → 21,000 products (+60%)
Hub Regensdorf handles 7,500 orders/day on 38,000 m² over 4 floors
Target 70% capacity by February 2027; 200-500 employees
Revenue CHF 362 million, 47% Swiss online market

Key facts

What: New Migros Online logistics centre in Regensdorf, Zurich
When: May 2026 (phased), 70% capacity by February 2027
Where: Regensdorf (ZH); replaces Pratteln (BL) and Bremgarten (AG)
Who: Migros, manager Katrin Tschannen
Capacity: 7,500 orders/day, 200-500 employees
Turnover: CHF 362 million (2025), market share 47%
Growth: +17% orders August vs previous year, +12% turnover

Migros accelerates online commerce with the new Regensdorf distribution center. Gradually put into operation at the end of May, the logistics hub represents the decisive step in the digital strategy of the main Swiss chain in a very competitive market: Migros Online has 47% of the national e-commerce market share, while Coop.ch holds 48%.

The assortment available on the online platform increases by 60%, from 12,500 to 21,000 products. The offer thus reaches the breadth of a traditional MMM supermarket, bridging the gap between digital catalogue and physical store. The new hub, built on approximately 38,000 square metres spread over four floors, has an operating capacity of 7,500 orders per day.

Phase

Operational details

Economic and Employment Implications

The ramp-up of the Regensdorf center reflects a precise strategy by Migros to capitalize on e-commerce growth in Switzerland. The past two years have shown that previous logistics capacity was insufficient. In August alone, online orders increased by 17% compared to the same period of the previous year, and the division's revenue grew by 12%. Migros Online achieved annual revenue of 362 million francs last year, positioning itself in a close battle with Coop.ch for digital market leadership: 47% market share against 48% for its main competitor.

According to Katrin Tschannen, head of the division, the bet on growth is firm: the stated goal is average annual growth exceeding 10%. This means that the new center was not oversized for the present, but designed as flexible infrastructure that will support expansion in the coming years.

Delivery Speed and Competitive Advantages

Greater logistics capacity enables significant reductions in delivery times. In the Zurich metropolitan area, within the medium term, same-day deliveries will be possible. This represents a competitive advantage in a highly densified region where orders are concentrated. Fulfillment speed is increasingly a decisive factor in consumers' choice between digital platforms, especially for fresh products.

Managing Initial Shortfalls

The gradual launch of the facility had caused temporary gaps in the online shop, particularly for some fresh products. Migros is currently working to resolve these continuity issues. Full achievement of operational capacity by February 2027 should stabilize the offering across all product categories.

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Key points

How to Follow Migros Online's Evolution

Those who want to stay updated on Migros Online's performance and growth strategies can regularly consult the chain's official communications. The main deadlines are already public: reaching 70% operational capacity by February 2027 represents a milestone that Migros has communicated publicly and which can be monitored through quarterly and annual corporate reports.

Employment Opportunities in the Swiss Logistics Sector

The new center is emblematic of a broader trend: e-commerce growth in Switzerland is transforming the occupational landscape of logistics and distribution. Those interested in positions in the supply chain sector — from warehouse management to picking, from quality control to supervisory roles — will find in the Regensdorf project and similar Coop investments an indication of emerging opportunities in the Swiss labor market. Discover job offers in logistics and distribution

Impact for the Swiss Consumer

On the consumer front, Migros Online's expansion to 21,000 products (from the previous base of 12,500) means significantly increased choice. The possibility of same-day deliveries in the Zurich area makes the service more competitive compared to international pure-play online retailers. For those living or working in German-speaking Switzerland, particularly around Zurich and in the Regensdorf area, the service will become progressively more convenient and faster.

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Frequently Asked Questions

When will the Regensdorf centre reach 70% capacity?: According to Migros' communications, the target is by February 2027. Currently, since the gradual start of May 2026, the center is operating at 25-30% of its total installed capacity, which amounts to 7,500 orders per day.
How many jobs does the new Regensdorf centre create?: Currently about 200 employees work in the new hub. At full capacity, the number could reach up to 500 positions. In addition, three quarters of the 250 employees from the Pratteln and Bremgarten offices accepted equivalent positions in the new centre.
How does Migros Online increase its assortment?: The assortment available on Migros Online increases by 60%, from 12,500 to 21,000 products. This will achieve the standard breadth of offer of a traditional MMM supermarket, bridging the gap between digital catalog and physical store.
What market share does Migros Online hold?: Migros Online achieved a turnover of CHF 362 million last year and holds 47% of the Swiss online market, compared to 48% for Coop.ch. In the last two years it has reached its logistical limits, hence the need for the new centre.
What happens to Pratteln and Bremgarten employees?: The offices in Pratteln (Basel Landschaft) and Bremgarten (Aargau) have been closed or will be closed when the new centre in Regensdorf is fully operational. Approximately 250 employees were offered a position at least equivalent to Regensdorf, and according to Katrin Tschannen, three-quarters of them accepted.