Migros to Open First 24/7 Store in Switzerland (cross-border guide)
The Herisau store will be open 24/7, staffed until 7:00 PM, with self-service options overnight.
Contesto
In Brief - Migros will open a 24-hour supermarket in Herisau on July 2nd. - The store will be staffed until 7:00 PM and then operate as self-service. - 7,000 items will be available across 295 square meters. - Nighttime access will be via debit/credit card and will be under video surveillance. ## Key Facts - What: Migros is opening its first 24-hour supermarket - When: July 2nd - Where: Herisau - Size: 295 square meters - Items: 7,000 The Migros group will open its first 24-hour supermarket in Herisau on July 2nd. The store, which will occupy an area of 295 square meters, will offer customers 7,000 different items. During the day, until 7:00 PM, the supermarket will be staffed, while subsequently it will become a self-service operation until the following morning, seven days a week, including Sundays and bank holidays. Access to the store during nighttime hours will be permitted exclusively via debit or credit card, and payment will be possible through automated checkouts. To ensure safety, the supermarket will be equipped with a video surveillance system. ### The Business Model The project is inspired by the Teo concept, launched by Migros in 2022. The objective is to test this new format in a location with good accessibility but without the complexities of a large city. Herisau was chosen precisely for these characteristics, allowing Migros to evaluate the model without the typical challenges of larger urban centers.
Dettagli operativi
Analysis of the new format The 24-hour Migros supermarket represents a significant novelty in the Swiss commercial landscape. The decision to open an establishment of this type responds to the growing demand for flexibility and convenience from consumers. The extended opening hours, combined with the possibility of self-service shopping at night, could attract various categories of customers, including night owls, night workers, and people with irregular working hours. ### Competition and market Migros' move does not go unnoticed by the competition. Other distribution chains, such as Valora with its Avec stores and Coop with its click-and-collect service, are already exploring similar solutions to remain competitive in the market. The introduction of 24-hour supermarkets could therefore trigger a broader market dynamic, with potential repercussions on opening hours, services, and sales strategies. ### Impact on consumers For consumers, a 24-hour supermarket offers greater flexibility. They will be able to make purchases at any time, even outside traditional hours. This could be particularly useful for those with daytime commitments or who need to restock at unconventional hours. The presence of a video surveillance system and the requirement to use a debit or credit card for nighttime access are measures aimed at ensuring the safety of the establishment and its customers. ## Recommended tools For an updated estimate, use the net salary calculator and the CHF-EUR exchange comparator.
Punti chiave
What This Means for Customers and Retailers The opening of Migros’ 24-hour supermarket in Herisau represents an opportunity for customers to enjoy greater flexibility in their shopping. For retailers, it could mean the need to adapt to new consumer habits and consider introducing similar services to remain competitive. ### Advice for Customers Customers planning to visit the 24-hour supermarket should: - Be aware of the opening hours and the procedures for nighttime access - Use a debit or credit card for access after 7:00 PM - Familiarize themselves with the self-service system for a smooth shopping experience ### Useful Tools For further information on Migros’ services and offers, customers can consult the official Migros website or use their shopping calculator to plan their purchases. Shopping calculator Source: rsi.ch
Punti chiave
[{"q":"What items will be available in the new supermarket?","a":"The supermarket will offer 7,000 different items."},{"q":"How will safety be ensured in the supermarket at night?","a":"The supermarket will be equipped with a video surveillance system and nighttime access will be permitted only via debit or credit card."}]
Frequently Asked Questions
- What items will be available in the new supermarket?
- The supermarket will offer 7,000 different items.
- How will safety be ensured in the supermarket at night?
- The supermarket will be equipped with a video surveillance system and nighttime access will be permitted only via debit or credit card.