What is Adecco's goal?

Adecco's goal is to use AI effectively to create measurable value.

How do you measure competitive advantage?

Competitive advantage will not be measured by the amount of technology employed, but by the ability to use AI effectively to create measurable value.

What does Denis Machuel say?

Denis Machuel says AI does not replace people, but helps them work better. AI is an ally of the occupation, not a threat.

More Adecco, "AI changes jobs but does not replace people" (cross-border guide)

Di Valerie Linc · Published on 23 July 2026

The president of Adecco, Denis Machuel, says that artificial intelligence (AI) does not replace people, but helps them work better.

Context

In a nutshell

Artificial intelligence (AI) does not replace people, but helps them work better.
Adecco president Denis Machuel says AI is an ally of employment, not a threat.
AI is changing employment patterns faster than it eliminates jobs.

Key facts

What: AI does not replace people.
When: AI is changing the way it is used.
Where: AI is changing the way people are used around the world.
Who: Denis Machuel, president of Adecco.
Amount: There is no specific amount.

The president of Adecco, Denis Machuel, says that artificial intelligence (AI) does not replace people, but helps them work better. AI is changing employment patterns faster than it eliminates jobs. AI is an ally of the occupation, not a threat.

How does AI change work?

Artificial intelligence is changing the way we work around the world. According to Denis Machuel, president of Adecco, AI does not replace people, but helps them work better. This is possible thanks to its ability to automate repetitive tasks and analyze large amounts of data.

For example, in Switzerland, AI is changing the logistics industry. Freight forwarding company, Kuehne + Nagel, has implemented an AI system that helps its operators plan truck routes more efficiently. This has reduced the time to

Operational details

Artificial Intelligence (AI) is changing the way people work around the world. Denis Machuel, president of Adecco, says AI is an ally of employment, not a threat. AI is changing employment patterns faster than it eliminates jobs. Denis Machuel says AI does not replace people, but helps them work better.

Switzerland, in particular, is a dynamic and constantly evolving labour market. According to data from the Federal Labour Office (UWPF), in 2022, employment in Switzerland increased by 2.3% compared to the previous year. However, the labour market is also characterised by strong competition for skilled jobs.

Adecco, one of the leading temporary employment services companies in Switzerland, is working to support its clients in the process of transitioning to a more AI-based job market. “AI is not a threat to employment, but an ally to improve the productivity and efficiency of our customers,” says Denis Machuel.

A concrete example of how AI is changing the way people are employed in Switzerland is the banking sector. Zurich-based UBS Bank recently announced that it has implemented an AI system to support its financial advisors. The system, called "EVA" (Evolving Virtual Advisor), uses AI to analyze customer data and provide recommendations

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Key points

Artificial intelligence (AI) technology is revolutionizing the workplace, but it's not replacing people. This is the message of Denis Machuel, CEO of Adecco, one of the leading employment services companies in Switzerland. The company is aiming for ambitious milestones, with the goal that by the end of the year more than 50% of its revenue will be covered by AI.

“Our strategy is to use AI to increase efficiency and productivity, but not to replace people,” Machuel explains. “The winners in our industry will not be those who use AI the most, but those who use it most effectively to create measurable value.”

Switzerland is a leading country in AI technology and Adecco is one of the companies that takes most advantage of this trend. The company has already implemented AI in several areas, including human resource management and the provision of work services.

For example, Adecco uses AI to analyze candidate data and select the most suitable people for a given role. This process, called “matching,” has already been implemented in several Swiss cities, including Zurich and Geneva.

AI is also changing the way Adecco provides its services. The company is using AI to build apps that help candidates find jobs and to provide help for companies to manage their human resources.

However, AI technology is not without risk. Switzerland has

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Source: swissinfo.ch

Frequently Asked Questions

What is Adecco's goal?: Adecco's goal is to use AI effectively to create measurable value.
How do you measure competitive advantage?: Competitive advantage will not be measured by the amount of technology employed, but by the ability to use AI effectively to create measurable value.
What does Denis Machuel say?: Denis Machuel says AI does not replace people, but helps them work better. AI is an ally of the occupation, not a threat.