Goldbach Group reorganises: up to 35 redundancies (cross-border guide)

Context

In brief

• Ongoing reorganization at Goldbach Group
• Up to 35 jobs at risk or contract modifications
• The entity controlled by TX Group is involved
• A social plan is planned for employees

Key facts

• Company: Goldbach Group
• Headquarters: Zurich
• Parent group: TX Group
• Sector: Advertising commercialization
• Maximum impacts: Up to 35 layoffs
• Support measure: Social plan

The Swiss economic landscape is recording a new corporate restructuring operation affecting the communication and advertising commercialization sector. Goldbach Group, a company based in Zurich and controlled by the publishing group TX Group, has announced an internal reorganization that provides for the unification of two operational divisions. This decision will entail the elimination of jobs and contractual modifications that could affect up to 35 collaborators. According to what was communicated by the company, the indicated figure represents the maximum limit of the intervention and could undergo a reduction during the process currently underway. Management has confirmed that the employees affected by the measures will receive support through a structured social plan, aimed at accompanying the staff during the transition phase.

Objectives of the corporate merger

The choice to merge the divisions responds to precise market dynamics linked to the transformation of the media sector. Advertising is planned and commercialized in an increasingly transversal way across different channels and genres. Linear television, streaming, and digital video are rapidly merging. The goal of the merger is to offer an integrated video content offering from a single provider. Thanks to this integration, management is convinced that in the future, clients will be able to plan and book video campaigns with greater ease and flexibility.

Operational details

Consultation procedure and future structure

The current phase provides for the initiation of a formal consultation procedure, a fundamental tool provided for by Swiss regulations in the event of corporate restructuring of this scope. The final structure of the new organisation and the adoption of further operational measures have not yet been finalised. They will be established only at the end of the consultation procedure with the workers' representatives and the social partners involved. The company reiterated that the maximum number of 35 positions at risk, between layoffs and terminations with modification of the employment contract, constitutes an initial estimate that can be reduced based on the feedback and proposals that emerged during the formal comparison. Employees within the Swiss structure closely follow the evolution of the social plan, whose detailed layout will be defined to mitigate the employment consequences of the merger between the divisions.

Dynamics of the Swiss advertising market

The advertising marketing sector in Switzerland is going through a phase of profound technological and economic transformation. The convergence between traditional channels such as linear television and new digital streaming platforms requires large companies in the sector, such as Goldbach Group and the parent company TX Group, to radically review their organizational models.

Recommended tools

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Key points

Transition management and support tools

Workers facing company restructuring procedures in Switzerland can rely on a range of safeguards and tools provided by Swiss labour law and social plans agreed between the parties. During the consultation phase, the employees involved can check their contractual rights and evaluate career relocation options. For those who are managing a professional transition in the Swiss labour market, it is useful to regularly consult updates on job offers and training opportunities in the Canton of Ticino and the rest of the Confederation. Checking your social security position and any coverage against unemployment is a concrete step to face job changes with serenity.

To deepen your financial situation, estimate your income impact or evaluate new career opportunities in the cross-border labour market, you can use the dedicated tools available on our portal, such as the calcolatore stipendio for a detailed payroll analysis or the annunci lavoro section to explore new open positions.

Source: swissinfo.ch