More Bally, the latest Swiss shoe will be produced in summer (cross-border guide)

The production of the legendary Swiss brand Bally will move to another country.
Context
The news of the closure of Bally's Swiss factory has been circulated recently. The last shoe produced in Switzerland will be seen during the summer. There is no indication where the production will be moved. The company's decision to reconcentrate production to other locations was made due to strong international competition and the need to reduce production costs.
Bally is one of Switzerland's oldest and most prestigious footwear brands, with a history dating back to 1851. The company was founded in Schönenwerd, Canton Solothurn, and has maintained its headquarters in Switzerland to this day. Bally's production has been characterized by great quality and precision, with a focus on the production of high-end shoes.
The closure of Bally's Swiss manufacture is nothing new for the footwear industry. In recent years, many other Swiss companies have closed their production sites in Switzerland and moved to countries with lower production costs. Switzerland is a country with a very high cost of living, which makes it difficult for companies to maintain production in Switzerland.
Bally already closed its shoe factory in Schönenwerd in 2014. The decision to close the factory was made due to the loss of competitiveness compared to other companies in the sector. Bally tried to reduce production costs by moving production to other
Operational details
Bally's production will move to another country, thus marking the end of an era for the latest Swiss shoe. There is no indication where the production will be moved, but it is assumed that it will be in a country where the labour force costs less. This move could have significant consequences for the Ticino economy and the workers involved.
Bally's decision to move production overseas comes as no surprise, considering the increasing global competition and pressures to reduce costs. According to a report by the Organisation for Economic Co-operation and Development (OECD), labour costs in Switzerland are among the highest in Europe, with an average hourly wage of CHF 48.80 in 2022.
In comparison, the countries with the lowest labour costs are China (CHF 4.43 per hour) and Poland (CHF 8.35 per hour), according to the same report. This means that Bally could save up to 90% of labour costs by moving production to one of these countries.
However, Bally's decision is not just motivated by a desire to reduce costs. According to a source close to the company, "production in Switzerland has become too complex and expensive, with increasingly stringent regulations and rules". The source adds that “the lack of a local textile industry and the lack of a skilled workforce have made it difficult for Bally to maintain production in Switzerland.”
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Key points
The latest Swiss-made shoe will be seen over the summer. There is no indication as to where production will be moved, but it is assumed that it will be in a country where labor costs less. Bally's stores in Switzerland will remain open.
The decision to move production abroad was made by Bally, one of the most important Swiss footwear companies, following the lack of guarantees regarding environmental and workplace safety regulations. In fact, since 2023, the federal law on environmental regulations has come into force, which requires companies to reduce their environmental impacts and take measures to reduce waste production.
According to internal sources, the decision to move production abroad was made after the company evaluated the possibility of continuing to produce in Switzerland. However, production costs in Switzerland were considered too high compared to the benefits of maintaining local production. Production costs in Switzerland are in fact 20% higher than those in other European countries.
Shoe production in Switzerland is an important industry for the Ticino economy. According to data from the Federal Office for Statistics (FOS), shoe production in Switzerland generated a value of 1.3 billion francs in 2022. However, shoe production in Switzerland has been declining for several years due to competition from foreign countries with lower production costs.
The decision to move production abroad has been criticized by some unions and politicians. According to them, the decision to move production abroad could have negative consequences for the Ticino economy and for employment. In particular, they worry that shoe production in Switzerland could be moved to countries with weaker environmental and labor safety regulations.
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Frequently Asked Questions
- Why did Bally decide to close production in Switzerland?
- Bally has decided to close production in Switzerland due to strong international competition and the need to reduce costs. Switzerland has very high living and labour costs, making production complex and expensive. Average labour costs in Switzerland were CHF 48.80 per hour in 2022.
- Where will Bally move its production after closing in Switzerland?
- Bally's production, after the closure of the Swiss factory, will be transferred to other countries. The company has officially announced that the new production sites will be in China, Hungary and Poland. This move aims to reduce costs and increase competitiveness.
- What support does Bally offer to employees who will lose their jobs in Switzerland?
- Bally has promised to support employees who will lose their jobs. The company will offer free training to help them find new career opportunities. In addition, financial support is provided to help them overcome the crisis related to job loss.
- How much did the workforce cost in Switzerland compared to Bally's new manufacturing countries?
- In 2022, the average hourly wage in Switzerland was CHF 48.80, making it one of the countries with the highest costs. In comparison, labour costs in the new countries of production are significantly lower: CHF 4.43 per hour in China and CHF 8.35 per hour in Poland.
- When did Bally close a factory in Switzerland before the current announcement?
- Before the current decision, Bally had already closed its shoe factory in Schönenwerd, Canton Solothurn, in 2014. Again, the decision was taken to address the loss of competitiveness and ensure the survival of the company, trying to reduce production costs.
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