YUMO, UBS platform for financial education (cross-border guide)

Context

In brief

• UBS launches YUMO, a free platform for financial education
• Available in German, French, Italian and English
• Aimed at young Swiss people, with content for every age

Key facts

• What: YUMO (Your Money), a digital platform for financial and economic education
• When: Announcement today via UBS press release
• Where: Switzerland (free and multilingual)
• Who: UBS, a leading universal bank in Switzerland
• Languages: 4 languages (German, French, Italian, English)
• Content: Personal budget, savings, investments, everyday economics

Switzerland has a new digital platform to teach young people the basics of finance and economics. UBS launches YUMO today, whose name derives from 'Your Money', a free tool designed especially for teenagers who want to learn how to manage money, create a personal budget and understand how savings and investments work.

'The fundamental objective is to teach how to put money at the service of one's personal projects', UBS states in a press release today. The platform is not confined to young people alone: the institution emphasizes that YUMO offers 'valuable financial and economic education content for every age, which helps better understand current events and promotes dialogue between generations'.

How YUMO works

YUMO is based on concrete examples and interactive activities to explain the main topics of economics. The platform uses short chapters, interactive quizzes and videos to teach how to make smart financial decisions and avoid common mistakes in money management. The proposed activities allow you to better understand your relationship with money and offer practical advice for managing it in your everyday life.

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Operational details

A Legacy of Financial Education in Switzerland

YUMO fits into a long tradition of financial and economic outreach to a wide Swiss audience. Back in the seventies, the Swiss Popular Bank distributed on a large scale the printed guide 'Geld und Wirtschaft' (money and economics), a document designed to bring the broad Swiss public closer to financial and economic topics using simple and accessible language. This legacy of educational commitment continues today through digital means.

The Swiss Popular Bank, which had started this project in the '70s, was acquired by Credit Suisse in 1993. Credit Suisse was subsequently absorbed by UBS starting from 2023. With YUMO, UBS resumes this historical commitment and brings it into the contemporary digital world, adapting the message to the means and needs of today's youth.

Why Financial Education is Crucial

In Switzerland, financial literacy is an essential component of each person's ability to manage their own economic independence. Young people entering the labor market face important decisions: opening a bank account, planning savings, understanding the role of investments in building a solid financial future. The absence of accessible educational tools can lead to suboptimal financial choices and reduced capacity for personal economic planning.

The YUMO platform responds to this need by providing a knowledge base on how the economy in everyday life works in Switzerland. Understanding how savings, investments, and money management work is essential not only for the individual, but also for the overall economic well-being of society. The ability to make informed financial choices strengthens economic independence among young people and helps reduce financial disparities due to lack of knowledge.

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Key points

How to Access YUMO

YUMO is completely free and accessible to anyone who wants to deepen their understanding of finance and economics. To access the platform, you do not need to have a UBS account: the service is public and open to all Swiss residents. The platform is available in four languages — German, French, Italian, and English — covering the main linguistic communities of the country.

To start using YUMO, simply visit UBS's digital platform and navigate to the section dedicated to financial education. No preliminary registration is required: the platform is immediately accessible. Young people can choose their own path through short chapters, interactive quizzes, and videos according to their interests and current level of knowledge.

The Benefits for Your Financial Journey

Using YUMO offers several concrete benefits. First, it allows young people to understand how to create a solid personal budget, a fundamental step in managing money consciously. Second, the platform explains how savings and investments work, topics often neglected in traditional school education. Third, interactive activities help identify common mistakes in money management and avoid them before they become concrete problems.

The platform is particularly useful for those about to enter the Swiss labor market and will need to manage their salary, open bank accounts, and plan their personal finances. Those who understand in advance how money works are more likely to make wise financial decisions throughout their career.

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