Coldiretti at Brenner: Stop to Fake Made in Italy
Varese farmers join the protest to modify the customs code and combat fake Made in Italy
Contesto
In brief - Varesina farmers to Brennero to protest against false Made in Italy - Coldiretti demands revision of customs code - 20 billion euros lost by the Italian agricultural sector ## Key facts - What: Coldiretti protest against false Made in Italy - When: April 27, 2026 - Where: Brennero Pass - Who: Coldiretti, Italian farmers - Amount: 20 billion euros lost by the agricultural sector A large delegation from Varesina joined the ten thousand farmers who came from all over Italy to demand a revision of the rules on the origin of products. The Prealpine delegation, led by President Pietro Luca Colombo and Director Rodolfo Mazzucotelli, joined the protest to demand truth and transparency about the origin of food. At the center of the 'mother of all union battles' is the request to modify the customs code. According to Coldiretti's analysis, revising the rule on the last substantial transformation would allow Italian farmers to recover at least 20 billion euros, crucial resources to counter the rising costs of energy, diesel, and fertilizers caused by international conflicts. ### The problem of false Made in Italy The main issue denounced by the association is the mechanism that allows a foreign product to become legally Italian thanks to a final processing carried out in our country. 'False Made in Italy is a problem for producers and consumers,' commented the Varesina president Colombo. This market distortion not only penalizes national agricultural work but also deceives buyers, altering the perception of the real origin of raw materials. ### National security and food sovereignty For Coldiretti, defending the origin of products means protecting the country's economic sovereignty. General Secretary Vincenzo Gesmundo emphasized how international stability is cruci...
Dettagli operativi
• ### Implications for consumers and producers The revision of the customs code could have a significant impact on both consumers and producers. For consumers, greater transparency about the origin of products would allow them to make more informed choices and effectively support Italian producers. For producers, this change could mean a recovery of competitiveness and greater fairness in the market. - ### Comparison with the current situation Currently, the mechanism of the last substantial transformation allows foreign products to be labeled as Italian after minimal processing in our country. This system favors the entry of low-cost products that compete with Italian ones, penalizing local producers and misleading consumers. - ### Future scenarios If the revision of the customs code is approved, we could see an increase in Italian agricultural production and greater protection of typical products. Moreover, consumers could benefit from a greater variety of genuinely Italian products, with a positive impact on gastronomic tourism as well. - ### Comparison with other European regulations In Europe, various regulations already protect the origin of food products. For example, the protected designation of origin (PDO) and the protected geographical indication (PGI) ensure that certain products are made in specific regions and according to certain standards. However, the mechanism of the last substantial transformation still represents a critical issue that Coldiretti wants to address. - ### Impact on the labor market The revision of the customs code could have a positive impact on the agricultural labor market. With the recovery of 20 billion euros, new job opportunities could be created and the conditions of agricultural workers improved, who often operate in difficu...
Punti chiave
What to do to support the cause Consumers can support Coldiretti's cause by purchasing products with DOP and IGP certifications, which guarantee Italian origin. Additionally, you can participate in awareness campaigns like #nofakeinitaly and follow Coldiretti's initiatives on social media. ### Procedure for agricultural producers Agricultural producers can join industry associations and participate in protests and initiatives promoted by Coldiretti. It is also important to adhere to supply chain contracts, which guarantee greater fairness in the distribution of value along the production chain. ### Deadlines and appointments Coldiretti's mobilization will continue with the presentation of requests to the European Commissioner for Health, Olivér Várhelyi, next Thursday in Rome. This will be a crucial appointment for the future of the Italian agricultural sector. ### Useful tools To delve into the issue of fake Made in Italy and discover how to support the cause, you can use the salary calculator to compare wages in the agricultural sector and the cost comparator to assess the economic impact of customs regulations. ### Conclusion The Coldiretti protest at the Brenner Pass represents an important step in the fight against fake Made in Italy. The revision of the customs code could bring significant benefits for consumers, producers, and the entire Italian agricultural sector. It is fundamental to continue monitoring developments and actively participate in the initiatives promoted by Coldiretti to ensure a fairer and more transparent future. Source: varesenews.it
Punti chiave
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Frequently Asked Questions
- What does Coldiretti ask for with the revision of the customs code?
- Coldiretti asks for the revision of the customs code to modify the mechanism of the last substantial transformation, which allows foreign products to be labeled as Italian after minimal processing in our country. This change aims to recover at least 20 billion euros for the Italian agricultural sector and to ensure greater transparency and fairness in the market.
- What is the impact of fake Made in Italy on consumers?
- Fake Made in Italy deceives consumers, altering their perception of the real origin of raw materials. Greater transparency about the origin of products would allow consumers to make more informed choices and effectively support Italian producers.
- What can consumers do to support Coldiretti's cause?
- Consumers can support Coldiretti's cause by purchasing products with DOP and IGP certifications, which guarantee Italian origin. Additionally, they can participate in awareness campaigns such as #nofakeinitaly and follow Coldiretti's initiatives on social media.