Amazon Made in Italy Days 2026: 5,500 Italian excellences on global stage

Context

TL;DR

• Amazon Made in Italy Days from May 13 to 19, 2026
• Showcase features over 5,500 Made in Italy products
• Event held in Amazon online stores across 11 countries
• Collaboration between Amazon and Ice Agency

Key facts

• Event Name: Fifth edition of Made in Italy Days
• Dates: May 13 to 19, 2026
• Product Count: Over 5,500 Made in Italy products
• Partners: Amazon and Ice Agency
• Reach: Amazon online stores in 11 countries
• 2025 Sales: 3.5 billion euros in foreign sales for Italian partners
• Side Event Date: April 28 in Rome at the Parliamentarians Palace

In brief

• Amazon Made in Italy Days from May 13 to 19, 2026
• 5,500 Made in Italy products in global showcase
• Collaboration with Ice Agency

Key facts

• What: Fifth edition of Made in Italy Days
• When: From May 13 to 19, 2026
• Where: Amazon online store in 11 countries
• Who: Amazon and Ice Agency
• Amount: 5,500 Made in Italy products

Amazon has announced the fifth edition of Made in Italy Days, an event taking place from May 13 to 19, 2026. During this week, Amazon's online store will host a special showcase featuring over 5,500 Made in Italy products from small and medium-sized enterprises (SMEs) and Italy's most famous brands. The showcase will be available in Amazon's online stores in 11 countries, including Italy, France, Spain, Germany, the United Kingdom, the United States, Japan, Belgium, Sweden, Poland, and the Netherlands.

This initiative is carried out in collaboration with Ice Agency, the Agency for the promotion abroad and internationalization of Italian companies. The Made in Italy showcase is one of the main tools that Amazon makes available to Italian SMEs and companies to support the development of their business internationally. In 2025, the foreign sales of Italian selling partners of Amazon reached 3.5 billion euros.

In 2026, Amazon's Made in Italy Days are also recognized by the Ministry of Enterprises and Made in Italy among the activities related to the National Day of Made in Italy. This year, special attention has been given to initiatives related to skills for Made in Italy.

Side events

Amazon has planned two additional events to support Italian entrepreneurs. On April 28, in Rome, at the Salvadori Hall of the Parliamentarians' Palace, the event 'Supporting Made in Italy in the world: SMEs, e-commerce, and export policies' will take place. On May 19, at the Tapestry Hall of the Ministry of Enterprises and Made in Italy, the closing event of the 'Ip Education Plan' project will be held, a training path by Ice Agency born from the public/private collaboration.

Official statements

Matteo Zoppas, president of Ice Agency, stated: 'Within the framework of the Export Pact of the Ministry of Foreign Affairs and International Cooperation, which identifies e-commerce as one of the main tools for the internationalization of companies, Ice Agency confirms its commitment to support Italian SMEs by renewing the collaboration with Amazon for the sale of products on the Made in Italy showcases of the marketplaces of France, Germany, Spain, the United Kingdom, Sweden, the Netherlands, Poland, Belgium, Ireland, and the United States.'

The fifth edition of the Ice-Amazon agreement provides for the enhancement of promotional activities through marketing packages on online showcases, a support service for Italian selling companies, and the activation of strategic consulting paths addressed both to new sellers and those already present on the platform.

Operational details

Implications for cross-border workers and Ticino businesses

The Made in Italy Days initiative represents a significant opportunity for Ticino businesses and cross-border workers operating in the e-commerce sector. The global showcase offered by Amazon allows reaching an international audience, expanding sales and growth opportunities for local small and medium-sized enterprises.

Opportunities for Ticino SMEs

Ticino SMEs can benefit from collaborating with Amazon and Agenzia Ice to promote their products abroad. The Made in Italy showcase offers unprecedented visibility, allowing them to reach international markets with minimal investment. This is particularly important for businesses looking to expand beyond national borders without incurring the high costs of a physical presence abroad.

Support for economic growth

The initiative contributes to the economic growth of the Canton of Ticino, supporting local businesses and creating new job opportunities. The promotion of Made in Italy products can attract investments and tourists, further strengthening the regional economy. Additionally, the collaboration with Amazon and Agenzia Ice provides concrete support to businesses, helping them navigate the complex world of international e-commerce.

Challenges and considerations

Despite the opportunities offered, Ticino businesses must be aware of the challenges related to online sales. Competition is high, and companies must be ready to invest in marketing and logistics to ensure quality service. Furthermore, it is crucial to comply with local regulations of the destination countries, especially regarding taxes and customs.

Conclusion

The Made in Italy Days represent a unique opportunity for Ticino businesses to expand their presence in the international market. With the support of Amazon and Agenzia Ice, SMEs can benefit from a global showcase, promoting their products and reaching new customers. However, it is essential to be prepared for the challenges of the international market and to make the most of the available resources to ensure long-term success.

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Key points

What to do to participate

For Ticino-based companies interested in participating in the Made in Italy Days, it is important to follow some key steps. First, you need to register as a seller on Amazon and join the Made in Italy program. This can be done through Amazon's official website, where you can find all the necessary information to get started.

Steps to register

1. Register on Amazon: Go to the Amazon website and register as a seller. Choose the sales plan that best suits your needs. 2. Join the Made in Italy program: Once registered, look for the Made in Italy program and follow the instructions to join. You may need to provide additional information about your company and the products you wish to sell. 3. Prepare your products: Make sure your products are ready for online sales. This includes creating accurate descriptions, high-quality images, and competitive prices. 4. Promote your products: Use the marketing packages offered by Amazon to promote your products during the Made in Italy Days. This can include advertising campaigns, discounts, and special offers. 5. Manage sales: Monitor sales and respond promptly to customer requests. Ensure you meet delivery times and offer quality customer service.

Support and resources

Amazon and Agenzia Ice offer support and resources to help companies successfully participate in the Made in Italy Days. You can contact Amazon's customer service for technical and logistical assistance, while Agenzia Ice can provide advice on legal and regulatory issues.

Conclusion

The Made in Italy Days represent a unique opportunity for Ticino-based companies to expand their presence in the international market. With the support of Amazon and Agenzia Ice, SMEs can benefit from a global showcase, promoting their products and reaching new customers. However, it is essential to be prepared for the challenges of the international market and to make the most of the available resources to ensure long-term success.

For more information and to start the registration process, visit Amazon's official website and consult the resources provided by Agenzia Ice. Find out more

Source: varesenoi.it