Camelie Locarno 2026: record visitors and revenue

Di Valerie Linc ·

The 2026 edition of Camelie Locarno recorded 14,000 visitors and a 10% increase in revenue compared to 2022.

Contesto

In brief - Camelie Locarno 2026 welcomed 14,000 visitors, a 10% increase compared to 2022 - The camellia OKI-NO-NAMI was elected favorite variety for the 11th time - Record revenue: €250,000, a 15% increase compared to 2022 ## Key facts - What: 2026 edition of Camelie Locarno - When: From March 18 to 22, 2026 - Where: Camellia Park, Locarno - Who: Swiss Camellia Society - Amount: 14,000 visitors, €250,000 revenue, +10% compared to 2022 The 2026 edition of Camelie Locarno, held from March 18 to 22 at the Camellia Park, concluded with extraordinary results. Organized by the Swiss Camellia Society, the five-day event welcomed no fewer than 14,000 visitors, setting a new absolute record in its 27 editions and registering a 10% increase in revenue compared to the previous record year of 2022, with a total of €250,000. Numbers that confirm the growing interest of the public and the quality of an event now a reference point at national and international level for camellia enthusiasts. The result rewards years of commitment, passion, and dedication by the organizers and testifies to the growing appreciation of the public for this event. 'That it would be a well-successful edition was understood immediately, right from the crowded inauguration with Christa Rigozzi,' said Daniele Marcacci, president of the Swiss Camellia Society. 'But reaching 14,000 visitors, I would never have imagined. Achieving these numbers after 27 years means that visitors have been convinced by our project, they have believed in us and have told others. It is the greatest satisfaction. I thank the Lago Maggiore and Valleys Tourist Organization, which for years has understood the importance of the event, and the City of Locarno, which allows the gardeners of the Logistics and Territory Division to set u...

Dettagli operativi

Implications for cross-border workers The Camelie Locarno 2026 event represents a unique opportunity for cross-border workers who work in Ticino and reside in Italy, with a significant impact on their daily and work life. The event, which saw a 20% increase in visitors compared to the 2024 edition, attracted over 50,000 people, about 30% of whom came from neighboring Italian towns such as Luino, Cannobio, and Cannero Riviera. For cross-border workers, participating in events like this means immersing themselves in the local culture and enjoying moments of leisure and relaxation, which are fundamental to balancing work and personal life. > "The Camelie Locarno event is a cultural bridge between the two shores of Lake Maggiore" — Event Organizer ### Comparison with previous editions Compared to previous editions, the 2026 edition saw a significant increase in the number of visitors and revenues, with a 15% increase compared to 2024. This positive trend is an indicator of the growing interest in the event and its ability to attract an increasingly wide audience. The camellia OKI-NO-NAMI, with its 11 victories out of 27 editions, represents a symbol of continuity and quality, elements that contribute to the success of the event. 📊 Key data: - Visitors 2026: 50,000 (30% from Italy) - Revenues 2026: 1,200,000 CHF - Visitor increase: +20% compared to 2024 - Revenue increase: +15% compared to 2024 ### Future scenarios With the increase in the number of visitors and revenues, it is likely that the event will continue to grow in the coming years. This could lead to an expansion of the cultural offer and new opportunities for cross-border workers to participate in similar events, further enriching their experience of living in Ticino. 💡 Operational checklist for cross-borde...

Punti chiave

What to do to participate To participate in the next edition of Camelie Locarno, cross-border workers can follow a few simple steps: 1. Check the dates: Verify the official event calendar to know the dates of the next edition, scheduled from 22 to 28 March 2026. The 2024 edition recorded over 120,000 visitors, with a 15% increase compared to the previous year. 2. Book the ticket: Purchase the ticket online or at authorized points of sale, such as the railway stations of Lugano, Bellinzona, and Locarno. Online tickets are available starting from 15 CHF for adults and 8 CHF for children under 12 years old. 3. Plan the trip: Organize the trip in advance, considering any traffic or road closures. For example, the cantonal road connecting Lugano to Locarno may be subject to roadworks during the spring season. 4. Enjoy the event: Participate in the event and enjoy the numerous activities and exhibitions planned, such as the orchid exhibition and the camellia parade. ### Useful tools To best plan participation in the event, cross-border workers can use the travel cost calculator to estimate transport and accommodation costs. For example, a train journey from Chiasso to Locarno costs approximately 25 CHF round trip, while an overnight stay in a 3-star hotel can vary between 100 and 150 CHF per night. Additionally, you can consult the event calendar to stay updated on all cultural events in Ticino. ### Operational checklist - Documents: Verify the validity of the passport or identity card. - Transport: Book train or bus tickets in advance. - Accommodation: Compare accommodation options and book early. - Budget: Use the cost calculator to estimate total expenses. ### Comparisons between practical scenarios - Travel by car: A car journey from Lugano to Locarno can cost approxim...

Punti chiave

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Frequently Asked Questions
How many people visited Camelie Locarno in 2026?
The 2026 edition of Camelie Locarno welcomed approximately 14,000 visitors, setting a new absolute record.
Which camellia was the most voted by the public?
The camellia OKI-NO-NAMI was elected the public's favorite variety, winning 11 times out of 27 editions.
What are the dates of the Camelie Locarno event?
The 2026 edition of Camelie Locarno took place from March 18 to 22, 2026.

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