Porsche pulls back on electric, Taycan production halted (cross-border guide)

Context

In a nutshell

• Production of the Taycan will be discontinued by 2030. - Demand for Porsche's flagship electric model has declined.

Key facts

• What: Discontinuation of Taycan production. - When: by 2030. - Where: Stuttgart. - Who: Porsche. - Amount: not specified.

Production of the Taycan, Porsche's flagship electric model, will be discontinued by 2030. The decision was made due to the drop in demand for the model. According to internal sources, demand for the Taycan decreased by 15% in 2022 compared to the previous year.

The Taycan is one of two fully electric Porsche models currently on sale, along with the electric Macan SUV, launched in 2024. The model was a huge success for the German automaker, with over 100,000 units sold in 2021.

However, competition in the electromobile sector has increased in recent years, with brands such as Tesla and Audi launching competitive models. In addition, demand for electromobiles declined in 2022 due to the energy crisis and economic recession.

The decision to stop production of the Taycan comes as no surprise to industry experts. In 2020, Porsche announced that it would reduce Taycan production by 20% due to low demand.

What does it mean for Switzerland? Porsche's decision to stop production of the Taycan could have an impact on the

Operational details

Porsche's decision to stop production of the Taycan is a sign of a market where demand for electric models is not enough. Taycan production was expected to continue through 2030, but demand declined sharply. According to official data, the demand for electric vehicles in Switzerland increased by 20% in 2022 compared to the same period of the previous year, but this is not enough to cover Porsche's production expectations.

Production of the Taycan will be phased out by 2030, as agreed between Porsche's management and works council. This means that production of the Taycan will be gradually reduced over the next few years, until it is completely discontinued.

Porsche's decision was also influenced by Swiss electricity regulations. Switzerland has set a target of reducing greenhouse gas emissions by 50% by 2030, and the production of electric vehicles is a key aspect of achieving this goal. Federal emission reduction legislation (NRE) was amended in 2020 to incentivize the production of electric vehicles.

Switzerland has also set a target of covering 50% of greenhouse gas emissions with renewable sources by 2030. Electricity production from renewable sources increased by 20% in 2022 compared to the same period of the year

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Key points

If you are a current owner of a Taycan, you may be concerned about the future value of the used one. The end of production of a flagship model such as the Taycan can affect the value of used goods. In Switzerland, where the demand for electric vehicles is particularly high, this change could have significant consequences for the owners of these vehicles.

Production of the Taycan was halted due to Porsche's strategy of focusing on producing more affordable and sustainable models. According to the statements of the CEO of Porsche, the end of the production of the Taycan was decided to give priority to the production of models such as the Taycan Cross Turismo and the Macan EV.

This change could have significant consequences for Taycan owners in Switzerland. According to a pay and tax calculator, the value of a 2020 Taycan could decline by about 10-15% in the coming year, due to the end of production and the increased supply of more affordable electric models.

However, it is important to note that the value of an electric vehicle can be influenced by several factors, such as demand and supply in the market, the quality and popularity of the model, as well as regulations and tax breaks related to the purchase of electric vehicles.

In Switzerland, for example, the Confederation has introduced a tax break for the purchase of electric vehicles, which makes it possible to reduce

Source: tio.ch