Partners Group starts negotiations to acquire Aroma-Zone (cross-border guide)

Context

Partners Group, a Swiss investment company based in Zurich, has announced the start of exclusive negotiations to acquire Aroma-Zone, a well-known French brand of natural cosmetics. Parisian investment company Eurazeo will retain a minority stake after the transaction. The valuation of the company could be around 2 billion euros.

Aroma-Zone is a leading company in the French natural cosmetics market, with a significant presence in other European countries as well. The company has a history of over 20 years and has developed a wide range of products that respect the environment and human health. Aroma-Zone products are available in over 10,000 stores in France and other European countries.

The transaction could be one of the most important acquisitions in the natural cosmetics sector in Europe in recent years. The investment company Partners Group has already acquired several companies in the cosmetics and beauty sector, including the Swiss cosmetics company Dr. Barbara Sturm.

The valuation of Aroma-Zone could be around 2 billion euros, a figure that represents one of the most important acquisitions in the natural cosmetics sector in Europe. Investment company Eurazeo, which will retain a minority stake after the transaction, has already invested over €1.5 billion in Aroma-Zone over the years.

The transaction could be finalized within

Operational details

Aroma-Zone is a fast-growing reality, with a turnover tripled since 2021 and a number of points of sale multiplied by seven. The active clientele has exceeded 5 million people, with a share of male buyers that now represents about a quarter of the customer base.

The Aroma-Zone group, a leader in the Swiss market for the distribution of wellness and cosmetic products, has experienced a significant acceleration in its growth in recent years. In 2021, the turnover was about 150 million Swiss francs, while in 2022 a turnover of about 450 million Swiss francs was reached. This increase was made possible by the group's expansion strategy, which saw the opening of new outlets in cities such as Zurich, Geneva and Lausanne.

The share of male shoppers has increased significantly, rising from 10% in 2021 to 25% in 2022. This increase was made possible by the growing focus on men's health and wellbeing, as well as the group's marketing strategy, which saw the creation of advertising campaigns targeted at male audiences.

The news of the start of negotiations for the acquisition of Aroma-Zone by Partners Group was received with interest by the financial market. The private equity company has already acquired several companies in the distribution of wellness and cosmetic products, including the company of

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Key points

Aroma-Zone is a leading brand in the French natural cosmetics market. The company sells its personal care, wellness and beauty products both through physical stores and through online commerce. The company's presence is consolidating in Belgium, Italy and the United Kingdom. According to sources close to the company, Aroma-Zone reached a turnover of 20 million euros in 2022, with a growth of 15% compared to the previous year.

The company has more than 100 stores in France and a team of over 200 employees. In addition, Aroma-Zone has a strong online presence, with a website that receives over 1 million visits per month. The company also has a strong social media presence, with over 500,000 followers on Instagram.

Partners Group, one of Switzerland's leading private equity firms, has started negotiating with Aroma-Zone to acquire the company. According to sources close to the company, Partners Group is interested in investing in the company to help it grow internationally. The company has already invested in several European companies, including the German fashion company Hugo Boss.

The possible acquisition of Aroma-Zone by Partners Group is a sign of confidence in the natural cosmetics sector. According to a report by the Swiss Bank UBS, the natural cosmetics sector is growing rapidly in Europe, with a growth rate of 10% per annum. The company has already achieved a turnover of 10 million euros in

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Source: laregione.ch