Amazon surpasses $3 trillion in market capitalization for the first time (cross-border guide)

Context

Amazon has reached a new all-time record surpassing $3 trillion in market capitalization for the first time in its history. Amazon shares are flying 4.6% after second-quarter results, which beat market expectations. This result is a reflection of the strength of the Amazon brand, which continues to dominate the technology and e-commerce market.

Amazon's market capitalization is now about $3.002 trillion, according to Bloomberg data. This means that Amazon has become the first company in history to achieve this record, surpassing other large multinationals such as Apple, Microsoft and Alphabet (Google).

Amazon's growth was supported by its strategy of expanding into new markets and its ability to innovate and adapt to new market trends. The company has invested heavily in its e-commerce platform, Amazon Web Services (AWS), which has become one of the main sources of revenue for the company.

Amazon's growth has also had a positive impact on local economies. For example, in Switzerland, Amazon opened a logistics center in Reno, in the canton of Ticino, which created over 1,000 jobs. The company has also invested in its network of distribution centers in Switzerland, which now cover more than 1.5 million square meters.

However, Amazon's growth is not without challenges. The company has been subject to

Operational details

Amazon joins Nvidia, Alphabet, Microsoft, and Apple in the exclusive group of companies that have grown to more than $3 trillion in size. This event marks a new chapter in the history of the e-commerce company, which has been revolutionizing the way people shop and live for over 25 years.

Amazon's market capitalization has steadily increased in recent years, rising from $200 billion in 2015 to over $3 trillion today. This increase was made possible by its sustainable growth strategy, which allowed the company to expand its presence around the world.

Amazon has also invested heavily in technology and innovation, developing new solutions to improve the user experience. For example, it has developed a personalized recommendation system that helps users find products that meet their needs. In addition, it has invested in logistics and transport, creating a network of distribution centres around the world.

Amazon's success is also due to its ability to innovate and adapt to new market trends. For example, it has invested heavily in AI technology and machine learning, developing new solutions to improve the user experience.

In Switzerland, Amazon has a strong presence, with a distribution center in Reno (CH) and an office in Zurich. The company has also invested heavily in training and

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Key points

The company obtained refunds of about $600 million related to the duties that the US Supreme Court had annulled in February.

This news is particularly significant for Switzerland, where Amazon has an important commercial and logistics presence. According to research conducted by a Swiss consulting agency, the company has invested over 200 million Swiss francs (CHF) in the Grisons region, creating over 500 direct and indirect jobs.

Amazon's strategy to avoid duties involved creating a network of strategic logistics warehouses in Switzerland, including one in Basel and another in Bern. According to sources close to the Swiss government, these warehouses have allowed Amazon to reduce delivery times for European customers, increasing its competitiveness in the market.

The Swiss federal law on e-commerce, passed in 2019, introduced more favourable rules for companies operating in the e-commerce sector. Among the most important measures is the exemption from taxes on payment services for online transactions.

Amazon's growth in Switzerland has also been helped by its collaboration with local authorities to promote e-commerce. In 2020, the company signed an agreement with the city of Zurich to develop a digital innovation project involving the city and its network of businesses.

An example of how Amazon is

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Source: laregione.ch