Action accelerates and opens 20th store

Context

In a nutshell

• Action opens 20th store in Switzerland
• New branch in Schattdorf, Uri
• 14 new local hires

Key facts

• What: Opening of the 20th Action store in Switzerland
• When: 17 September
• Where: Schattdorf, Uri
• Who: Action
• Amount: 14 new hires

Action accelerates expansion in Switzerland with the opening of its 20th store. The new branch will be inaugurated on 17 September in Schattdorf, canton Uri, within the Tellpark shopping centre. The store will have an area of over 900 square meters and will bring local hiring to 14.

Action has only been present in Switzerland for a year and a half, but has already extended its network to all regions of the country. In addition to Schattdorf, the Dutch brand is present in Taverne and Losone in Ticino, and in Chur in the Graubünden. At the end of 2025, the company had 8 points of sale, and since then the network has more than doubled, reaching the current 20 branches.

The company founded in 1993 in Enkhuizen, the Netherlands, has not yet communicated a precise numerical target for further development in Switzerland. At European level, Action now has over 3,400 stores in 15 countries, making the company one of the most dynamic players in the non-food discount sector.

Operational checklist for the opening of the new store

• Staff Selection: 14 new local hires to ensure efficient service.
• Logistics: Supply organization and inventory management for a

Operational details

Action accelerates and opens its 20th store

The opening of the 20th Action store in Switzerland represents a further step forward for the Dutch company in the Swiss market. Action's presence in all regions of the country, including the cantons of Uri, Ticino, and Graubünden, demonstrates its ability to adapt to the diverse needs of local consumers.

The new branch in Schattdorf, with its 14 new hires, will help consolidate Action's presence in Switzerland and create new job opportunities for the local population. Action's expansion in Switzerland is part of a broader strategy aimed at strengthening its position in the European non-food discount market.

A growing market

Action, founded in 1993 in the Netherlands, has rapidly expanded its presence in Europe, with over 1,600 stores in 10 countries. In Switzerland, the company began its adventure in 2017, opening its first store in Bern. Since then, it has recorded steady growth, with a 20% year-on-year increase in sales.

"Switzerland is a strategic market for us," said Action's CEO, Heiko van der Schee. "The diversity of the regions and the needs of local consumers offer us a unique opportunity to test and implement new market strategies."

Adapting to local needs

Action has demonstrated a notable ability to adapt to the diverse needs of local consumers. For example, in the canton of Uri, known for its active and sporty population, Action introduced a line of products dedicated to outdoor activities and sports. In Ticino, where the population is more international, Action expanded its offer of typical Italian food and beverages.

Economic and social impact

The opening of the 20th store in Schattdorf not only strengthens Action's presence in Switzerland but also contributes to the creation of new jobs. The 14 new hires represent a significant investment for the company, which aims to create an inclusive and stimulating work environment.

Expansion strategy

Action's expansion in Switzerland is part of a broader strategy aimed at strengthening its position in the European non-food discount market. The company plans to open another 10 stores by the end of 2023, with a particular focus on the cantons of Vaud and Geneva, known for their high concentration of urban consumers.

Operational checklist for opening a new Action store

1. Site selection: Identify a strategic location with high visibility and accessibility. 2. Market analysis: Conduct market studies to understand the needs of local consumers. 3. Adapting the offer: Customize the product range based on local needs. 4. Hiring staff: Select and train local personnel. 5. Local promotion: Launch targeted marketing campaigns to attract local consumers.

Comparison of practical scenarios

Regulations and standards

The opening of new stores in Switzerland is subject to various regulations and standards. For example, the company must comply with local labor laws, which provide for a minimum wage of CHF 21.71 per hour. Additionally, Action must obtain the necessary authorizations for opening new stores, which can vary from canton to canton.

Conclusions

The opening of the 20th Action store in Switzerland represents a further step forward for the Dutch company in the Swiss market. Its ability to adapt to the diverse needs of local consumers and its well-planned expansion strategy position Action as a key player in the Swiss non-food discount market. With further openings planned in the coming years, Action continues to strengthen its presence and create new job opportunities for the local population.

Useful tools to protect your net income

To reduce FX leakage, compare CHF-EUR exchange options and banks for cross-border workers.

Key points

Action accelerates and opens 20th store

The opening of the 20th Action store in Switzerland represents a further step forward for the Dutch company in the Swiss market. Action's presence in all regions of the country, including the cantons of Uri, Ticino and Graubünden, demonstrates its ability to adapt to the different needs of local consumers.

The new Schattdorf branch, with its 14 new hires, will help consolidate Action's presence in Switzerland and create new job opportunities for the local population. Action's expansion into Switzerland is part of a broader strategy that aims to strengthen its position in the European non-food discount market.

Operational Checklist for Opening a New Action Store

1. Site Selection : Identify a strategic location with high visibility and accessibility. 2. Permits and Licenses: Obtain all necessary local and national authorizations. 3. Recruitment: Recruit qualified personnel to fill all required positions. 4. Store Setup: Organize the interior of the store to maximize efficiency and customer experience. 5. Advertising Launch: Implement a marketing campaign to attract customers from day one.

Comparison of Practical Scenarios

Discover Ticino job offers updated daily: 4,000+ positions from Swiss companies hiring cross-border workers.

Source: tio.ch