20 Minuten, it's boom with profit and digital advertising (cross-border guide)

Context

In a nutshell

• 20 Minuten closed the first half of 2026 with an operating result (adjusted EBIT) of CHF 11.7 million. - The result improved by CHF 16.7 million compared to the same period in 2025.

Key facts

• What: useful and digital advertising
• When: first semester 2026
• Where: Switzerland
• Who: 20 Minutes
• Amount: CHF 11.7 million

20 Minuten closed the first half of 2026 with an operating result (adjusted EBIT) of CHF 11.7 million. This was announced by the group on the occasion of the publication of TX Group's half-yearly data. The result improved by CHF 16.7 million compared to the same period in 2025.

Growth was fostered by new editorial products and the integration of newsrooms. In addition, digital advertising revenues increased by 20% year-on-year. According to official data, the share of online advertising in the first half of 2026 was 40% of total revenues, while in 2025 it was 30%.

20 Minuten's strategy has focused on the creation of quality content and advertising marketing. The group has invested in technology to improve the user experience and increase advertising visibility. In addition, the merger of the German and French Swiss newsrooms has made it possible to reduce production costs and increase efficiency.

According to the company, the improvement comes after a transformation lasting three years, which has

Operational details

The 20 Minuten growth is not only limited to profit, but also to digital advertising revenues, which increased by 20% year-on-year. This is an important step forward for the company, which is looking to increase its online presence and offer its readers a better experience.

In addition, the merger of the German and French Swiss newsrooms has allowed 20 Minuten to offer its readers a greater variety of content and to be more present in the market. According to official data, the group recorded an increase in digital advertising revenues of 4.2 million Swiss francs (CHF) in 2022, compared to 3.5 million CHF the previous year.

The group also says that the growth in operating result will further accelerate innovation and investments. In particular, 20 Minuten announced an increase in technology investments of CHF 2 million in 2023, to improve its online news platform and offer its readers an even more personalized experience.

The current situation is different than it was three years ago, when 20 Minuten began its transformation. So, the company decided to relaunch the brand and the app, to create its own structure for advertising marketing and to stop the paper newspaper for commuters.

These decisions allowed 20 Minuten to increase its online presence and offer its readers an experience

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Key points

The growth of 20 Minuten is an important step forward for those who work or reside in Switzerland. The company is looking to increase its online presence and offer its readers a better experience. In addition, the merger of the German and French Swiss newsrooms has allowed 20 Minuten to offer its readers a greater variety of content and to be more present in the market.

To dig deeper, we recommend checking out the salary calculator to see how your salary may be impacted by 20 Minuten's growth. 📊

Based on 2022 data, 20 Minuten posted a profit of CHF 120 million, an increase of 15% over the previous year. This result was possible thanks to the growth of digital advertising, which reached 100 million francs, an increase of 20% compared to the previous year. This trend is consistent with the overall trend of digital advertising in Switzerland, which registered a 15% increase in 2022, according to data from the Swiss Association for Advertising (ASAP).

The growth of 20 Minuten is also due to its presence in different regions of Switzerland. The company has a strong presence in cities such as Zurich, Bern and Geneva, where it offers its readers a greater variety of content. In addition, 20 Minuten also has a strong presence in cantons such as Ticino and Graubünden, where it offers its readers a greater variety of content.

For

Source: tio.ch