(Senior) Growth Marketing Manager — Migros Online

Full description

Every household that orders once at Migros Online should want to do so on a regular basis. Your main mission for ten months: turn first-time customers into regulars. You will be free to test, learn and iterate, work within a team that challenges you and a playbook that is yours to write, at a time when e-grocery is changing fast.

Luogo di lavoro: Migros Online, Migros Online AG - Zurich, Limmatstrasse 152, 8005 Zurich

Key information

It's possible to take up this role based at our offices in ECUBLENS (VD). We welcome all applications, but can only consider applications submitted online. Applications submitted by post will be disposed of for data protection reasons and will not be returned. An application letter or video is required for this position.

Mansioni

• Own strategic new-customer growth and activation end to end: set targets, build the roadmap and be measured on new-customer volume, acquisition cost, early repeat rates and customer value.
• Win the right customers in the regions where growth makes sense.
• Ship your first experiments within 90 days across channels, offers and activation journeys, and turn what works into playbooks that scale beyond one-off campaigns.
• Build activation journeys in our CEP: triggers, incentives and messages that turn a first order into a habit.
• Find out where and why new customers drop off using cohort data and customer insights, and turn this into clear hypotheses and priorities.
• Work with Product, Data and Operations to lift activation and to align demand with available delivery capacity per region.

Requisiti

• Min. 5 years in: Growth, CRM or lifecycle marketing in e-commerce or digital products
• Completed degree (university / university of applied science / higher technical college): Business, Marketing, Economics or another related field
• You have owned acquisition or activation KPIs in growth marketing and moved them measurably, ideally in e-commerce, apps or subscriptions.
• You have a proven experimentation track record: you set up tests with clear hypotheses, read results incl. significance and turn learnings into decisions and next steps.
• You think in growth loops and customer journeys rather than campaign calendars, and design initiatives that connect acquisition, activation and retention.
• You own a metric, not just tasks: you anticipate issues before they escalate, act proactively and come with a clear recommendation.
• You are a team player who works across disciplines without silos: you share knowledge, challenge assumptions, ask for feedback early and commit once a decision is made.
• You build journeys, segments and tests yourself in a customer engagement platform (e.g. Customer.io, Braze) and work confidently with dashboards and cohort analyses.
• You speak tech and know how users behave on digital platforms: you understand events, tracking, funnels and conversion rates, and use AI tools productively in your daily work.
• You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation.
• English (Fluent)
• German (Fluent)
• French (Advantageous)

Cosa offriamo

• Annual salary: Competitive salary for the candidate who meets the selection criteria and brings the right attitude to the job.
• #oneteam: You will be part of a motivated, hands-on team that supports one another, embraces diversity, and is focussed on achieving our common goals.
• Personal responsibility & freedom: We value direct communication and involve our employees in the decision-making process
• Sports and fitness offers: We value your health and offer CHF 250.- per year when taking out a sports subscription
• Cumulus points: Benefit from additional Cumulus points
• Central working location: Offices close to the train station, in the center of Zurich

Contatto

Application and contact details Katharina Höttermann Talent Acquisition Partner

Recruitment process

• Time-delayed video interview: In the event of a large number of suitable applicants, a time-delayed video interview may be carried out. Within the framework of this video interview, the answers to questions that we have pre-recorded are filmed using a webcam or mobile phone camera. This gives us the opportunity to get to know more candidates better within a short space of time, with a view to inviting suitable people to the next round. Reply provided: within one week
• Interview with HR & specialist department: The interview is conducted virtually or on-site with the relevant person from HR and/or the specialist department. The main aim is to learn more about the personal and specialist skills of the candidate while giving both sides the opportunity to assess the cultural fit, both in the company as a whole and within the team. Reply provided: within three weeks
• Technical interview with case presentation: Specific expertise is assessed by means of a case or other assessment tools. After processing, the result is presented to the line manager and discussed together. Usually, the team is represented at the presentation. Generally speaking, the interviews are conducted by the line manager or a representative from HR. Reply provided: alternative wording: within three weeks
• Getting to know the team: Whether or not someone fits into the team is an important factor for both the employer and the candidate when deciding whether to make an appointment. We therefore provide an opportunity for everyone to get to know each other in an informal atmosphere.
• Reference information: When collecting references, we once again enquire about impressions, strengths and weaknesses and ask former line managers or colleagues to verify them. References can be collected after the first or second round and only with your consent. Reply provided: within one week

Information for recruitment agencies Only direct applications will be considered for this position.

Grado di occupazione: 80-100%

Requirements

• Min. 5 years in: Growth, CRM or lifecycle marketing in e-commerce or digital products

• You bring experience in lifecycle and retention marketing, habit formation or conversion rate optimisation.

• English (Fluent)

• German (Fluent)

• French (Advantageous)

Questions about this listing