Leiter*in Marketing & Kommunikation Migros-Engagement — Migros-Genossenschafts-Bund

Full description

Shape the perception of Migros' social commitment. As Head of Marketing & Communications, you are responsible for the communicative orientation of Migros' commitment and position our activities in culture, social affairs, leisure and education. With strategic foresight, effective storytelling and leadership, you will strengthen our brand and make social impact tangible. Mansioni

• Responsibility for the strategic marketing and communication orientation of Migros' commitment internally and externally
• Development and further development of a brand and communication strategy for social commitment and ensuring its implementation
• Responsibility for planning, conception and implementation of communication campaigns and measures to make the commitment activities visible and activated (e.g. Steps dance festival, funding contributions to social organizations)
• Responsibility for the further development and control of central marketing and communication functions, competencies and processes (e.g. Content strategy, social media & community management, cross-channel campaign and media planning)
• Development and responsibility for monitoring, impact and success measurement of marketing and communication activities (goals, KPIs, evaluations) as well as deriving optimization and prioritization recommendations
• Personnel and technical management of the “Marketing & Communication” team in social engagement with subordinate specialists and project managers
• Requirements
• Several years of well-founded experience: in the personnel and technical management of Marketing and communication teams with different profiles
• Completed studies (University/ETH, FH, HF): in Marketing & Communication
• German (business fluent) French (very good knowledge): Italian an advantage
• Strong strategic-conceptual skills in branding, positioning and integrated communication (online/offline)
• High competence in stakeholder management within complex structures
• Ability to moderate divergent interests and develop viable solutions
• Strong communicative skills, storytelling competence and sovereignty in internal and external appearance
• Good understanding of Switzerland, its regions and the associated cultural and social characteristics
• Experience in the environment of social commitment, non-profit or corporate responsibility
• Cosa offriamo
• Freedom to shape and make decisions: opportunity to independently shape and further develop the field of responsibility
• Leisure and Cultural offers: As the main sponsor of runs and events, Migros offers employees limited places at half price.
• Social benefits: Attractive employment conditions with very good social benefits
• Central place of work: Central place of work in the city of Zurich (Limmatplatz or near Hardbrücke)
• Mobile-flexible working model: Time and location flexibility in fulfilling the