Digital Marketing Associate, APAC — Zurich Insurance (sede Ticino)
- Location
- Lugano
- Contract
- temporary
- Posted
- Yesterday
Role overview
We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC.
This role combines campaign execution, marketing analytics, AI-assisted content creation, and stakeholder coordination.
You will work at the intersection of data, creativity, and emerging technology - contributing to innovative marketing programmes across the region while developing deep expertise in AI-powered marketing workflows.
- We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC.
- This role combines campaign execution, marketing analytics, AI-assisted content creation, and stakeholder coordination.
- Key Responsibilities Campaign and Channel Execution
- Support the planning, execution, and optimisation of digital marketing campaigns across APAC markets, including paid search, social, display, and messaging channels (WhatsApp, LINE, etc.).
- Essential
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
Main responsibilities
- Key Responsibilities Campaign and Channel Execution
- Support the planning, execution, and optimisation of digital marketing campaigns across APAC markets, including paid search, social, display, and messaging channels (WhatsApp, LINE, etc.).
- Coordinate with country marketing teams, agencies, and regional stakeholders for the rollout of regional pilots and innovation initiatives.
- Support partner marketing initiatives by collaborating with country teams and partners to drive joint marketing activities and customer engagement.
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data. Analytics and Reporting
- Monitor and report on key marketing metrics: website traffic, engagement, leads, conversion rates, and campaign performance across markets.
- Build, enhance, and maintain dashboards and reports using GA4, Power BI, and other data platforms.
- Translate data insights into clear, actionable recommendations for country teams and senior stakeholders.
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation. AI-Powered Marketing and Content Use AI tools
- including Claude (Anthropic), Microsoft Copilot, ChatGPT, and Gemini
Key requirements
- Essential
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
- 2-3 years of experience in digital marketing, marketing analytics, campaign operations, or a related role.
- Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent). Demonstrated, daily use of AI tools
- Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation.
- Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.
- Experience using generative AI tools for creative production (image, video, or copy generation).
- Comfortable analysing marketing data and translating insights into recommendations for non-technical audiences.
- Strong communication, organisation, and stakeholder management skills.
- Good design sensibility and visual literacy. Preferred (Strong Advantage)
- Experience working in a consumer digital business
- e-commerce, insurtech, fintech, consumer app, digital-first brand, or ride-hailing/super-app ecosystem
Additional details
- We are particularly keen to hear from candidates who have worked in consumer digital businesses e-commerce, fintech, insurtech, consumer apps, or digital-first brands Key Responsibilities Campaign and Channel Execution
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data. Analytics and Reporting
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation. AI-Powered Marketing and Content
- Support the team in evaluating and adopting new AI platforms as they emerge. Stakeholder and Agency Coordination
- Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent). Demonstrated, daily use of AI tools
- Good design sensibility and visual literacy.
- Basic proficiency in Python or SQL for marketing data analysis (advantageous, not required).
- Adaptable: comfortable with ambiguity and fast-moving priorities.
Notes and original content
- We are particularly keen to hear from candidates who have worked in consumer digital businesses
- e-commerce, fintech, insurtech, consumer apps, or digital-first brands
- Key Responsibilities
- Campaign and Channel Execution
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data.
- Analytics and Reporting
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation.
- AI-Powered Marketing and Content
- Use AI tools
- Support the team in evaluating and adopting new AI platforms as they emerge.
Questions about this listing
What salary does Zurich Insurance (sede Ticino) offer for this role?
Zurich Insurance (sede Ticino) lists CHF 51'500 - 88'000 gross per year for this position in Lugano. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Zurich Insurance (sede Ticino) offer?
This listing is a fixed-term contract position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Zurich Insurance (sede Ticino) during the application process, since these details can vary by role even within the same contract category.
Do I need the G permit to apply for this role in Ticino as an Italian cross-border worker?
Yes, if you are resident in Italy within the 20 km border zone. The Swiss employer files the G-permit application at the Ticino cantonal migration office after the contract is signed — first issuance takes 2-6 weeks, then automatic yearly renewal for as long as the employment continues. Weekly return to your Italian home is required to keep the status.
How do I apply for this position at Zurich Insurance (sede Ticino)?
Use the "Apply now" button on this page — it links directly to Zurich Insurance (sede Ticino)'s original listing at careers.zurich.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
