Marketing and Communication Manager - Mittelland region - DE/ENG — Decathlon
- Location
- Bern
- Contract
- other
- Posted
- 42 days ago
Role overview
Key details
Location: Spreitenbach or Bern / Central Switzerland Contract: CDI (Permanent), 100%
Start date : May to July 2026 Do you want to see your marketing campaigns come to life right in our store aisles?
- Key details
- Location: Spreitenbach or Bern / Central Switzerland Contract: CDI (Permanent), 100%
- Your responsibilities
- Always-on regional strategy: Co-construct yearly communication plans with Store Leaders based on regional data (Kantar/Bari).
Main responsibilities
- Your responsibilities
- Always-on regional strategy: Co-construct yearly communication plans with Store Leaders based on regional data (Kantar/Bari).
- You decide which national operations to amplify and which local activations to create.
- Media and investment management: You are the expert in the marketing mix.
- You manage budgets across paid, owned, and earned media, with a strong focus on digital (Meta, geo-targeting, display) and local media registries.
- Performance tracking: You are KPI-driven.
- Your goal is to increase instore traffic (+5%), boost aided awareness (98%), and grow the membership base (+56k opt-ins for the region).
- Knowledge sharing: You will co-author the "Local Communication Book" with your French-speaking counterpart to centralize best practices and ensure store autonomy over time.
- Field presence: You are not just behind a desk.
- You regularly visit stores in your perimeter to understand local challenges and adapt your plans.
Additional details
- Location: Spreitenbach or Bern / Central Switzerland Contract: CDI (Permanent), 100%
Notes and original content
- Location: Spreitenbach or Bern / Central Switzerland
- Contract: CDI (Permanent), 100%
Questions about this listing
What salary does Decathlon offer for this role?
Decathlon lists CHF 106'500 - 188'500 gross per year for this position in Bern. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Decathlon offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Decathlon during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Bern?
EU/EFTA residents living in the border zone of the country adjoining Canton Bern can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Bern's cantonal migration office or with HR during the application.
How do I apply for this position at Decathlon?
Use the "Apply now" button on this page — it links directly to Decathlon's original listing at joinus.decathlon.ch, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
