Digital Marketing Manager — Sygnum Bank
- Location
- Zurich
- Contract
- full-time
- Posted
- 43 days ago
Role overview
We are looking for a Digital Marketing Manager to take full, end-to-end business ownership of Sygnum’s core digital platforms — our website and our marketing CRM — and to lead how we use AI to scale, optimise and continually improve them.
Sitting within the Marketing and Communications team in Zurich, you will own the systems that power our client journeys and acquisition, working closely with technology, operations, legal and executive leadership to deliver high-quality, data-driven digital experiences.
AI-first: AI-native candidates preferred.
- We are looking for a Digital Marketing Manager to take full, end-to-end business ownership of Sygnum’s core digital platforms — our website and our marketing CRM — and to lead how we use AI to scale, optimise and continually improve them.
- Sitting within the Marketing and Communications team in Zurich, you will own the systems that power our client journeys and acquisition, working closely with technology, operations, legal and executive leadership to deliver high-quality, data-driven digital experiences.
- Continually evaluate emerging AI tools and embed the best of them into our digital operations to scale reach, quality and efficiency Key responsibilities: Digital Platforms – Website: You will have full, end-to-end business ownership of the Sygnum website:
- Manage day-to-day content updates, page builds and publishing across our CMS, ensuring accuracy, quality and brand consistency
Main responsibilities
- Continually evaluate emerging AI tools and embed the best of them into our digital operations to scale reach, quality and efficiency Key responsibilities: Digital Platforms – Website: You will have full, end-to-end business ownership of the Sygnum website:
- Manage day-to-day content updates, page builds and publishing across our CMS, ensuring accuracy, quality and brand consistency
- Design, build and optimise client journeys, leverage the CRM to manage lead nurturing and generate onboarding demand
- Leverage AI technologies to expand, enhance and scale next-generation web architecture
- Own feature development and the website roadmap — scoping requirements and coordinating delivery with technology teams and external partners
- Drive continual performance optimisation across site speed, UX, conversion, SEO/GEO and accessibility
- Own analytics, dashboards and regular reporting on traffic, engagement and conversion, turning data into clear recommendations
- Knowledge of website security protocols, cyber risk and Content Distribution Networks (CDNs)
- Build, segment and maintain audiences while upholding the highest standards of data security, privacy and compliance
- Use AI tools to continually optimise performance — personalisation, send-time optimisation, subject-line and content testing — and to expand reach
Application process
- AI to enhance our CMS and CRM platforms — for content generation, SEO and generative-engine optimisation (GEO), metadata, image tagging, translation and brand-consistency checks
- Design and run agentic AI workflows that automate repetitive tasks across content production, publishing, audience segmentation and reporting
- Use AI to interrogate performance data, surface insight and produce clear, decision-ready reporting
Contacts
- Work with the website product Manager, UX team and other internal and external stakeholders to ensure seamless client experience and project delivery Digital Platforms – Marketing CRM & Email: You will own our marketing CRM and email programme end-to-end:
- Draft, format and manage email campaigns and automated user journeys from concept to delivery
- Take a holistic view of the client journey — from email through to website landing pages and into the sales funnel — ensuring CRM and website are fully integrated
- Minimum 5–7 years’ experience owning and managing a multi-site corporate website, website Content Management Systems (CMS) and CRM/email marketing platform end-to-end in similar roles (essential)
Additional details
- Candidates who can clearly demonstrate practical, results-driven use of AI will be prioritised. In this role you will be expected to:
- Apply AI to enhance our CMS and CRM platforms — for content generation, SEO and generative-engine optimisation (GEO), metadata, image tagging, translation and brand-consistency checks
- Open, energetic and team-oriented high performer, eager to contribute in a high-growth environment
- Sygnum offers a comprehensive package of benefits for all team members.
- Attractive combination of market salaries and entrepreneurial incentive scheme Flexible/Work at home policies
Notes and original content
- Candidates who can clearly demonstrate practical, results-driven use of AI will be prioritised.
- In this role you will be expected to:
- Fluent in English;
- They include:
- Attractive combination of market salaries and entrepreneurial incentive scheme
- Flexible/Work at home policies
Questions about this listing
What salary does Sygnum Bank offer for this role?
Sygnum Bank lists CHF 114'500 - 203'000 gross per year for this position in Zurich. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Sygnum Bank offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Sygnum Bank during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Zürich?
EU/EFTA residents living in the border zone of the country adjoining Canton Zürich can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Zürich's cantonal migration office or with HR during the application.
How do I apply for this position at Sygnum Bank?
Use the "Apply now" button on this page — it links directly to Sygnum Bank's original listing at sygnumpeopleportal.my.salesforce-sites.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
