CRM & Digital Project Manager Switzerland — IWC
CHF 79'000 - 120'000
IWC · Schaffhausen (SH)
- Location
- Schaffhausen
- Contract
- full-time
- Posted
- 11 days ago
SalaryCHF 79'000 - 120'000
Role overview
Reference code: JR131377 We are makers.
Thinkers.
Strategists.
- Reference code: JR131377 We are makers.
- Thinkers.
- YOUR RESPONSIBILITIES CRM & Digital Marketing Develop and execute CRM campaigns across retail and wholesale channels Optimize customer journeys using Salesforce, Looker, Medallia, MyIWC and related tools Manage and troubleshoot daily business and CRM topics in coordination with IWC HQ Oversee creation and distribution of digital content across local and partner platforms Market Intelligence & Insights Analyze & Manage CRM journey, campaign and customer data to surface actionable insights Develop Strategic Customer Journey Map Development and optimization of customer journey strategy concept based on customer segmentation, demographics and purchasing behavior.
- Monitor competitor activity, client feedback and local market trends 360° Customer Management – Strategy & Operations Representing the “customer’s voice” and act as an operational and strategic liaison between Marketing, Sales and Boutique Teams Building customer know-how across the market: Facilitate two-way feedback loops and co-develop joint activities to drive traffic, conversion, and retention Regular Boutique visits Establish regular exchange with CRM Specialist of each boutique Monthly reporting of defined KPI’s and selected activations per FY Align CRM campaigns and content planning with commercial objectives and in-store initiatives Brief, evaluate and support retail customer profiles for all Swiss activations, ensuring targeted and relevant engagement Event Activations: Actively support & participate in customer activations and events (WHS & retail) Design, set-up and monitoring of targeted campaigns for wholesale channels (newsletter, Customer Journeys, mailings) including handling related tools (Brandnet, Spark & Medallia) Content Strategy Content Production: Responsibility for all local content productions incl. distribution and amplification in owned and partner channels Social Media Channel management Management of local social channels (Instagram) Ensure storytelling is consistent, data-informed, and tailored to the local audience Budget & Administration Own digital and CRM budget planning, vendor management and internal reporting processes YOUR PROFILE Masters degree in Marketing and Communications or a related field At least 2 years of professional experience Good communicator with strong interpersonal skills Customer oriented with a healthy dose of ambition Independent, proactive approach with strong analytical skills Flexible, able to work under pressure and willing to travel within Switzerland Fluent in German, French and English (Italian is a plus) WE OFFER Close collaboration with an engaged and dedicated team is there to support you to succeed in this challenging and exciting role.
Main responsibilities
- YOUR RESPONSIBILITIES CRM & Digital Marketing Develop and execute CRM campaigns across retail and wholesale channels Optimize customer journeys using Salesforce, Looker, Medallia, MyIWC and related tools Manage and troubleshoot daily business and CRM topics in coordination with IWC HQ Oversee creation and distribution of digital content across local and partner platforms Market Intelligence & Insights Analyze & Manage CRM journey, campaign and customer data to surface actionable insights Develop Strategic Customer Journey Map Development and optimization of customer journey strategy concept based on customer segmentation, demographics and purchasing behavior.
- Monitor competitor activity, client feedback and local market trends 360° Customer Management – Strategy & Operations Representing the “customer’s voice” and act as an operational and strategic liaison between Marketing, Sales and Boutique Teams Building customer know-how across the market: Facilitate two-way feedback loops and co-develop joint activities to drive traffic, conversion, and retention Regular Boutique visits Establish regular exchange with CRM Specialist of each boutique Monthly reporting of defined KPI’s and selected activations per FY Align CRM campaigns and content planning with commercial objectives and in-store initiatives Brief, evaluate and support retail customer profiles for all Swiss activations, ensuring targeted and relevant engagement Event Activations: Actively support & participate in customer activations and events (WHS & retail) Design, set-up and monitoring of targeted campaigns for wholesale channels (newsletter, Customer Journeys, mailings) including handling related tools (Brandnet, Spark & Medallia) Content Strategy Content Production: Responsibility for all local content productions incl. distribution and amplification in owned and partner channels Social Media Channel management Management of local social channels (Instagram) Ensure storytelling is consistent, data-informed, and tailored to the local audience Budget & Administration Own digital and CRM budget planning, vendor management and internal reporting processes YOUR PROFILE Masters degree in Marketing and Communications or a related field At least 2 years of professional experience Good communicator with strong interpersonal skills Customer oriented with a healthy dose of ambition Independent, proactive approach with strong analytical skills Flexible, able to work under pressure and willing to travel within Switzerland Fluent in German, French and English (Italian is a plus) WE OFFER Close collaboration with an engaged and dedicated team is there to support you to succeed in this challenging and exciting role.
- During your time with us, you will get familiar with our know-how and gain practical insights into different business areas.
- Best of all, you will grow in a stimulating environment with excellent working conditions and attractive benefits!
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Questions about this listing
What salary does IWC offer for this role?
IWC lists CHF 79'000 - 120'000 gross per year for this position in Schaffhausen. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does IWC offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with IWC during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Schaffhausen?
EU/EFTA residents living in the border zone of the country adjoining Canton Schaffhausen can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Schaffhausen's cantonal migration office or with HR during the application.
How do I apply for this position at IWC?
Use the "Apply now" button on this page — it links directly to IWC's original listing at careers.richemont.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
