Senior Intelligence Manager (Measurement) — Roche

Company and context

• This role goes beyond performance tracking, focusing on building and enhancing the foundations that make measurement effective, consistent, and scalable while shaping how data is collected, structured, and activated across the organization.
• You will work across measurement frameworks, data architecture, and emerging discovery ecosystems to ensure Roche not only understands performance but is equipped to continuously improve it.
• The Opportunity As a Senior Intelligence Manager, you will have the chance to shape the future of our digital impact and data architecture.
• Measure and Report Performance: Track Roche’s paid and organic activity across global channels, translating complex data into clear, actionable insights and narratives that inform business strategies.
• Define Measurement Frameworks: Evolve frameworks for both holistic and campaign-specific KPIs to enable benchmarking, optimisation, and long-term organisational learning.
• Design Data Ecosystems: Partner with IT and data engineering to design scalable data pipelines, ensuring automated ingestion and integration of data into centralised environments like data lakes.
• Establish Data Standards: Set best practices for data layers and tracking frameworks to ensure consistent, accurate data collection across all platforms, channels, and markets.
• Drive Research and Insights: Derive insights from social and audience data using analytics, listening, and custom research to build a single source of truth for communications performance.
• Innovate with Emerging Tech: Explore measurement approaches for Generative Engine Optimisation (GEO) to improve Roche’s visibility within AI-driven search and discovery environments.
• Enable Global Collaboration: Partner with Internal Communications to align standards and coach colleagues, fostering a culture of data-driven decision-making and technical excellence.