Swiss Museum Pass turns 30 with record visits
Over 1.5 million entries in 2025, a 6% increase. Among the most visited museums are the National Museum in Zurich and the Kunstmuseum in Bern.
Contesto
In brief - 1.5 million entries in 2025 - 6% increase compared to the previous year - 550 museums in the network - 12 museums in Ticino affiliated with the Swiss Museum Pass ## Key facts - What: Record entries with the Swiss Museum Pass - When: 2025 - Where: Switzerland, including 12 museums in Ticino (e.g., Cantonale Museum of Natural History, Museum of Cultures in Lugano, Art Museum of Mendrisio) - Who: Museumspass Foundation - Amount: 1.5 million entries The Swiss Museum Pass celebrated 30 years of activity with a historic record. In 2025, for the first time, it surpassed the threshold of 1.5 million entries, registering a 6% increase compared to the previous year. The president of the Museumspass Foundation, Christina Hanke, recalled how it all started in 1996 with only 150 museums involved and 3,000 passes sold. Today, the network includes almost 550 museums, including 12 in Ticino, offering a wide range of cultural experiences. ### Regulations and costs The Swiss Museum Pass is available at a cost of 120 CHF for adults and 60 CHF for young people between 16 and 25 years old. For residents in Ticino, the pass is particularly advantageous due to the proximity to museums of relevance such as the Art Museum of Lugano and the Cantonale Museum of Natural History of Lugano. Swiss regulations require that museums adhering to the program must offer free access to pass holders, thus ensuring a cultural experience without additional costs. ### Operational checklist for visitors - Check the updated list of affiliated museums on the official Swiss Museum Pass website. - Purchase the pass online or at authorized sales points. - Check the opening hours of the museums, especially during bank holidays. - Take advantage of temporary exhibitions and special events organized by th...
Dettagli operativi
Analysis of Success The Swiss Museum Pass has turned 30 and is celebrating with a historic record: in 2025, it reached 1.6 million entries, surpassing the previous record of 2024 by over 200,000 units. This success is the result of a well-established strategy that has adapted to the needs of visitors, offering an accessible and diverse cultural experience. Among the most visited museums in Ticino, the Museum of Cultures in Lugano stands out with over 80,000 entries and the Cantonal Art Museum of Lugano with approximately 60,000 visits. ### Comparison with Previous Years In recent years, the number of entries with the pass has increased steadily. In 2024, for example, approximately 1.4 million entries were recorded, while in 2023 the number was around 1.3 million. This positive trend is a clear sign of the growing interest in Swiss museums and the pass itself. In 2022, the number of entries was approximately 1.1 million, with a 20% increase compared to the previous year. ### Implications for Cross-Border Workers For cross-border workers who work in Switzerland and reside in Italy, the Swiss Museum Pass represents a unique opportunity to explore the cultural richness of the country. With over 550 museums in the network, there is a wide range of options to choose from, making the pass a advantageous investment for anyone interested in art and culture. #### Operational Checklist for Cross-Border Workers - Residence Verification: Ensure you reside in Italy and work in Switzerland to benefit from tax advantages. - Pass Purchase: The annual pass costs 120 CHF, with discounts for families and groups. - Visit Planning: Use the official website to plan museum visits, taking into account opening hours and any closures. - Documentation: Always carry the pass and a valid ID. ###...
Punti chiave
Swiss Museum Pass: 30 years and a historic record The Swiss Museum Pass, also known as Museumspass, is celebrating its 30th anniversary this year with a historic record: over 100,000 passes sold annually. This tool, ideal for culture lovers and cross-border workers in Ticino, offers unlimited access to more than 500 museums across Switzerland, including numerous sites of interest in the Canton of Ticino. ### Purchase procedure 1. Visit the official website of the Museumspass Foundation. 2. Select the type of pass desired: - Individual: 120 CHF/year - Family: 180 CHF/year (2 adults + children up to 16 years) - Junior (6-16 years): 35 CHF/year 3. Complete the purchase online following the instructions. 4. Receive the pass via email or collect it at one of the participating museums, such as the Cantonal Art Museum of Lugano or the Museum of Cultures in Lugano. ### Costs and benefits The cost of the pass varies depending on the type chosen. The individual pass costs 120 CHF, while the family pass (for two adults and children up to 16 years) costs 180 CHF. The pass offers unlimited access to all museums in the network, making it a advantageous investment for those who frequently visit museums. 📊 Concrete example: - A family of four (2 adults + 2 children) that visits 10 museums in a year spends approximately 200 CHF without the pass (average 20 CHF per entry). With the family pass, the cost is 180 CHF, saving 20 CHF. ### Using the pass Once you have the pass, you can use it to visit any museum in the network. Simply present the pass at the museum entrance to gain access. Remember to always check the opening hours and closure days of the museums before planning your visit. 💡 Operational checklist: - Check the list of participating museums on the official webs...
Punti chiave
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Frequently Asked Questions
- How many museums are included in the Swiss Museum Passport?
- Currently, the Swiss Museum Passport network includes almost 550 museums throughout Switzerland.
- How much does the Swiss Museum Passport cost?
- The cost of the pass varies depending on the type chosen. The individual pass costs around 120 CHF, while the family pass costs around 180 CHF.
- How can I purchase the Swiss Museum Passport?
- You can purchase the pass online on the official website of the Museumspass Foundation or at the participating museums.