Maserati celebrates 100 years of the Trident and racing legend
From 1926 to 2026: Maserati celebrates the centenary of its iconic logo and the first sports victory at the Targa Florio
Contesto
In brief - Maserati celebrates 100 years of the Trident and the first victory at the Targa Florio - Issuance of a dedicated stamp by the Ministry of Enterprises and Made in Italy - Global campaign with 3D video and artificial intelligence ## Key facts - What: Centenary of the Trident and first sports victory - When: 1926-2026 - Where: Modena, Italy - Who: Maserati - Amount: 100 years Maserati celebrates in 2026 a double anniversary: the hundred years of its iconic logo, the Trident, and the first sports victory achieved in 1926 at the Targa Florio. On April 25 of that year, Alfieri Maserati, at the wheel of the Tipo 26, won first place in class and eighth overall, starting a racing tradition that would deeply mark the identity of the brand. Born to compete on the road and on the track, the Trident has become over time a global symbol of Italian excellence. Throughout 2026, all Maserati activities around the world - from sports events to elegance competitions, to cultural initiatives - will celebrate this milestone. To underline its value, the issuance of a dedicated stamp by the Ministry of Enterprises and Made in Italy, recognizing the cultural relevance of the brand in over 70 markets. "The Trident embodies the most authentic soul of Maserati. Born on the track in 1926, it carries with it the heritage of a company that has learned to build cars chasing tenths of a second. An invaluable heritage - made of sports victories, iconic models and technical records - that the women and men of Maserati guard and renew every day in Modena and around the world. In 2026 we also celebrate 112 years since the foundation, confirming ourselves as the longest-lasting brand of the Motor Valley and one of the ambassadors of Made in Italy at the international level. Not many automoti...
Dettagli operativi
The Global Campaign for the Centenary To celebrate its centenary, Maserati has launched a new global campaign that bridges the past and present. The main video features historic cars like the Tipo 26, Ghibli, and MC12 alongside contemporary models such as the GranTurismo Trofeo, Grecale Trofeo, and MCXtrema. The images depict a symbolic journey where the cars, traversing evocative landscapes, form a giant Trident seen from above. The footage, created with 3D animation and artificial intelligence, is accompanied by an original soundtrack and the recreated voice of Maria Teresa De Filippis, the first woman to qualify for a Formula 1 Grand Prix in 1958 on a Maserati 250F. ### Implications for Cross-Border Workers The celebrations of Maserati's centenary and its first sports victory represent a unique opportunity for cross-border workers who commute to Ticino and reside in Italy. The global campaign and cultural initiatives can attract tourists and car enthusiasts, contributing to an increase in visitor numbers to the region. This can have a positive impact on the local economy, with a rise in job and business opportunities for cross-border workers. Furthermore, the centenary celebration can strengthen the image of Made in Italy and the Maserati brand, which is one of the country's international ambassadors. This can have a positive effect on employment and job opportunities for cross-border workers, especially in sectors related to automotive and tourism. ### Practical Scenarios For cross-border workers commuting to Ticino, the celebration of Maserati's centenary can represent an opportunity to participate in events and manifestations related to the brand. This can include elegance contests, sporting events, and cultural initiatives that will take place throughout 20...
Punti chiave
What to do for cross-border workers For cross-border workers who wish to participate in the centenary celebrations of Maserati, it is important to stay updated on the initiatives and events that will take place throughout 2026. You can visit the official Maserati website to obtain up-to-date information on the events and manifestations scheduled. ### Procedure to participate in events 1. Visit the official Maserati website: To obtain up-to-date information on the events and manifestations scheduled, visit the official Maserati website. 2. Register for events: Some events may require advance registration. Make sure to register on time to guarantee your participation. 3. Plan your trip: If the events are held in Modena or other Italian locations, plan your trip in advance. Consider your transportation and accommodation options to ensure a pleasant experience. 4. Participate in events: Participate in the scheduled events and manifestations. This can offer the opportunity to network and create new business opportunities. ### Useful tools To plan your trip and participate in the events, you can use the following tools: - Travel expense calculator: Use the travel expense calculator to estimate the costs of your trip and plan your budget. - Flight and train comparator: Use the flight and train comparator to find the best transportation options to reach the event destination. - Accommodation guide: Use the accommodation guide to find the best accommodation options in the event area. ### Final CTA To plan your trip and participate in the Maserati centenary events, use the travel expense calculator to estimate costs and plan your budget. Additionally, visit the official Maserati website to obtain up-to-date information on the events and manifestations scheduled. Source: t...
Punti chiave
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Frequently Asked Questions
- What are the main events scheduled for Maserati's centennial?
- The main events include sporting events, elegance contests, and cultural initiatives that will take place throughout 2026. For more details, visit Maserati's official website.
- How can I participate in Maserati's centennial events?
- To participate in the events, visit Maserati's official website for updated information and register for the events that interest you. Plan your trip in advance and use tools like the travel expense calculator and flight and train comparators.
- What opportunities are there for cross-border workers in Ticino?
- The celebrations for Maserati's centennial can offer networking opportunities and new business prospects for cross-border workers. Additionally, the increased flow of tourists and car enthusiasts can have a positive impact on the local economy and create new job opportunities.