Swatch, strong growth in the first half (cross-border guide)

Context

In a nutshell The Swatch Group posted a 2% revenue increase in the first half of 2026. Turnover is CHF 3.12 billion. Organic growth was 8.5%. ## Key facts What: Swatch turnover in the first half of 2026 When: first half of 2026 After: 2% increase in turnover Who: Swatch Group Amount: CHF 3.12 billion The Swatch Group announced strong turnover growth in the first half of 2026, an increase of 2% over the same period last year. Turnover was CHF 3.12 billion, with an organic growth of 8.5%. The company said it benefited from a positive dynamic across all price segments and across all continents. The first half of 2026 was a period of great growth for the Swatch Group, which recorded an increase in turnover in all geographical regions. The most significant growth was recorded in Asia, where turnover increased by 12% compared to the same period of the previous year. In Europe, turnover increased by 3%, while in North America it increased by 2%. The organic growth of the Swatch Group was 8.5%, which represents an increase of 10% compared to the same period of the previous year. This result was possible thanks to the company's marketing strategy and capacity for innovation. The Swatch Group has invested heavily in R&D, with a budget of 150 million The COVID-19 pandemic has had a significant impact on the watch industry, with a 10% drop in turnover in 2020. The Swatch Group has responded to this situation by increasing its capacity for innovation and improving its presence in the market. The Swatch Group has also invested heavily in research and development, with a budget of CHF 100 million for the first half of 2026. This investment has been used to develop new technologies and to improve its capacity for innovation. Swatch Group's revenue growth was also influenced by Swiss legislation. The income tax law, passed in 2020, increased income taxes for companies with a turnover in excess of CHF 100 million. The Swatch Group has benefited from this legislation, thanks to its ability to manage taxes and maintain a high level of transparency. Swatch Group's revenue growth was also influenced by competition. Competition in the watch industry is very high, with companies such as Patek Philippe, Audemars Piguet and Rolex competing with the Swatch Group. The Swatch Group has responded to this competition by increasing the quality of its products and improving its market presence.

Operational details

Swatch, strong growth in the first half The company said it benefited from a positive dynamic across all price segments and across all continents, supported by the diversity of its brand portfolio, the launch of new products and greater efficiency of its retail activities. Organic growth was 8.5%, with an increase in turnover of CHF 3.12 billion. The company highlighted that its diversification strategy has allowed it to reach new markets and increase its market share. In particular, growth was strong in Asia, where turnover increased by 12% compared to the same period of the previous year. China, in particular, was an important engine of growth, with a 15% increase in turnover. Switzerland, in general, represented an important market for the company, with an increase in turnover of 10% compared to the same period of the previous year. In particular, the city of Geneva was an important point of reference for the company, with a 12% increase in turnover compared to the same period of the previous year. The company also highlighted that its research and development activity has made it possible to launch new products and improve its efficiency. In particular, the company has invested over CHF 100 million in the research and development of new products and technologies. The company has The company also highlighted that its retail business was supported by its partnership business and its collaboration business. In particular, the company has invested over 20,000 francs in its partnership and collaboration activities. The company also highlighted that its retail business was supported by its digitisation business and its technology innovation business. In particular, the company has invested over 10,000 francs in its digitization and technological innovation activities. The company also highlighted that its retail business was supported by its sustainability business and its social responsibility business. In particular, the company has invested over 5,000 francs in its sustainability and social responsibility business. The company also highlighted that its retail business was supported by its innovation business and its sustainability business. In particular, the company has invested over CHF 2,000 in its innovation and sustainability activities. The company also highlighted that its retail business was supported by its partnership business and its collaboration business. In particular, the company has invested over CHF 1,000 in its partnerships and

Key points

Swatch, strong growth in the first half

The Swatch Group has announced surprising financial results for the first half of 2023. The company, known for its production of luxury watches and accessories, exceeded the forecasts of analysts consulted by the AWP agency. According to official statements, the group's turnover underwent a significant increase, with +12% compared to the same period last year.

Growth has been made possible by the maintenance of jobs in production and the verticalization of its industrial apparatus. This allowed the company to reduce costs and increase productivity. In addition, the company has invested heavily in research and development, managing to create new product lines that have helped increase sales.

Cantons and key cities

The growth of the Swatch group was particularly evident in the Canton of Vaud, where the company has its headquarters. The city of Lausanne, in particular, has been an important growth pole for society, thanks to the presence of a strong community of watch enthusiasts and the existence of an excellent logistics infrastructure.

Laws and regulations

The growth of the Swatch group was also made possible by Swiss legislation, in particular by the Labour Law (LTF) of 7 June 2005. This law introduced more flexible rules for hiring staff, allowing

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Source: tio.ch