Senior MarTech Specialist (alle) — SWICA Gesundheitsorganisation

Full description

Connect marketing, data and technology. Enable customer engagement. At SWICA, we are shaping the future of customer engagement. For personalized customer interactions to be implemented efficiently, scalably and measurably, people who understand marketing and think technically at the same time are needed. As a Marketing Tech Engineer, you take over product owner responsibility for Braze and ensure that our MarTech landscape works together optimally. You work at the interface of marketing, analytics, web development and IT and translate our technical requirements into powerful technical solutions. You create the basis for personalized communication, marketing automation, data-driven customer interactions and the further development of our customer commitment. This is how you shape health

• You are responsible for Braze as a central customer engagement platform and actively develop its use, architecture and further development together with business and IT
• You design and implement data flows, integrations and interfaces between Braze, CDP, BSI, Magnolia and other marketing and CRM systems
• You ensure that customer data, events, preferences and consent information are processed correctly and made usable for personalization, marketing automation and customer engagement
• You support the technical implementation of customer journeys, trigger routes and personalization concepts and ensure their reliable operation
• You develop tracking, event and data models, ensure high data quality and create the basis for analysis, segmentation and automation
• You will work closely with marketing, analytics, web development and IT, evaluate new technologies and actively advance the advancement of the MarTech landscape and AI-enabled marketing applications

This sets you apart

• Higher education or studies in business informatics, computer science, marketing technology, data engineering or a comparable field of expertise
• Several years of experience in marketing automation, CRM, customer engagement or marketing technology as well as ideally as a product owner or responsible person for platforms such as Braze or BSI CX
• Very good understanding of data models, APIs, interfaces, tracking, event architectures and customer data platforms (CDP)
• Experience in the technical implementation of customer journeys, trigger logic, personalization and marketing automation
• Knowledge of consent, preference and identity management as well as a good understanding of data protection-compliant customer communication
• Analytical and conceptual strength, a high level of initiative and a structured, implementation-oriented working method – combined with strong communication, coaching and stakeholder management skills

Why SWICA

• We build on humanity. That is why we focus on openness, respect and trust in our everyday work. We tackle this, take responsibility and think in terms of solutions – together, for our customers. This is also why we have been number 1 in customer satisfaction for many years.
• We trust you and give you space. With annual working hours, at least 5 weeks holidays and on request also holiday purchase. With part-time models and generous home office within the scope of the possibilities of the job, you make your everyday life largely flexible.
• We value and reward your work – with a market-based wage, up to 1,500 francs annual fee for personal wishes and a generous participation in the basic and additional insurance for you and your family.
• We offer you prospects. With a generous training regulations, we support your professional and personal development – for your role today and for your goals of tomorrow.
• Because health is everything. With our company health management and region-specific offers, we take care of your well-being. And if it comes otherwise: 100% net wage continued payment.
• We think long term. With three savings plans, pensum-dependent coordination deduction and benefits well above the legal minimum, you ensure good for your future.

Veronica Massarelli, HR Recruiting, is happy to provide you with information.