Marketing Technology Lead — PwC Switzerland
NewCHF 113'000 - 180'000
PwC Switzerland · Zürich (ZH)
- Location
- Zürich
- Contract
- other
- Posted
- Yesterday
SalaryCHF 113'000 - 180'000
Role overview
We are looking for a strategic and forward-thinking Marketing Technology Lead who thrives in a dynamic, fast-paced environment.
- We are looking for a strategic and forward-thinking Marketing Technology Lead who thrives in a dynamic, fast-paced environment.
Company and context
- At PwC Switzerland, you will play a critical role in building a future-ready, AI-enabled marketing organization, working closely with Strategic Marketing, Corporate Communications and directly with the business as well as specialist teams in Marketing Operations on- and offshore to deliver scalable, high-quality, and impactful marketing.
- This role sits at the heart of Marketing Operations, combining technology, data, and AI to enable business growth and operational excellence.
- Define and own the marketing technology strategy and roadmap aligned with FY27 priorities
- Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform)
- Partner with IT to re-architect and optimise the marketing data foundation and data architecture
- Drive the implementation of an AI-enabled, agent-driven marketing operating model across all activities
- Enable scalable, high-quality marketing execution through automation, standardisation, and AI
- Lead the development and optimisation of CRM, CMS, marketing automation and digital platforms
- Partner with Data & Analytics and Compliance teams in PwC to ensure data quality, governance, and actionable insights
- Collaborate with Strategic Marketing and Campaigns and Channels to enable targeted activation, audience management and performance marketing
Additional details
- Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g. Adobe Experience Platform)
- Manage relationships with technology partners and vendors (e.g. Adobe, Microsoft, AI partners)
- Drive continuous optimisation through innovation, testing, and new capabilities (e.g. AI agents, automation tools)
Notes and original content
- Lead the modernisation of the marketing tech ecosystem, including transition to cloud-native, integrated platforms (e.g.
- Adobe Experience Platform)
- Manage relationships with technology partners and vendors (e.g.
- Adobe, Microsoft, AI partners)
- Drive continuous optimisation through innovation, testing, and new capabilities (e.g.
- AI agents, automation tools)
