Leiterin / Leiter Marketing und Kommunikation — Kantonsspital Winterthur (KSW)

Full description

Do you want a challenging and varied job with many design possibilities in one of the largest hospitals in Switzerland? In order to strengthen the Directorate & Strategy department, we are looking for a dynamic and service-oriented leadership personality. An exciting and responsible job awaits you in one of the leading center hospitals in Switzerland. With a well-positioned and committed team, you work on challenging projects and shape the strategic development of the hospital. In this versatile and lively environment, you enjoy design possibilities and can set important accents. In addition, you benefit from attractive working conditions with the possibility of flexible work, comprehensive training and employee offers, excellent social benefits and an open and inclusive corporate culture.

Tasks

• Together with your broad-based team, you will further develop the marketing and communication strategy and align it consistently with the corporate strategy. You set clear priorities, initiate effective measures and make their contribution to company success measurable
• With a good sense of market and environmental developments as well as sound analyses, you will succeed in positioning KSW in a targeted manner and strengthening its brand and reputation.
• You design integrated and target-group-oriented communication across the relevant channels and ensure that KSW presents itself convincingly and consistently to patients, employees, referees, partners, media and the public.
• You move confidently in a complex stakeholder environment and understand how to bring different interests together. As a strategic sparring partner for the management as well as for the various departments and clinics, you actively contribute your expertise to hospital strategic topics and shape them.
• You lead your area with a clear attitude, trust and creative will. You give your specialists orientation and freedom, promote their further development and establish a culture characterized by personal responsibility, cooperation, learning and mutual feedback.
• You develop the organization, processes and instruments of your area forward-looking and set new impulses. Your goal is to position marketing and corporate communication as a powerful, modern and strategically relevant function in the entire company.

Profile

• You have in-depth training in marketing/communication (completed master’s degree in business administration, marketing or communication at university level and solid further education in the other discipline) and bring experience in a comparable function
• With your implementation strength, performance orientation and your strong leadership skills, you achieve success together with your team.
• You are a mature leader, enjoy working together and dealing with all stakeholders is easy for you
• Furthermore, you have excellent analytical, conceptual and strategic skills combined with entrepreneurial flair
• Your personality is characterized by openness, resilience, curiosity and empathy. You are flexible in thinking and resilient
• Ideally, you will bring experience in healthcare

Benefits: Work and private life should fit together. Therefore, the KSW offers you – where the company makes it possible – flexible and flexible working hours, home office, generous maternity leave, paternity leave and employment levels that can be adapted to different phases of life. Develop yourself further professionally and personally: Every year, around 40 interdisciplinary and 50 professional training courses are open to you at KSW. We also support external training – temporally and/or financially.

• Sometimes it needs support. In the event of personal stress, prolonged illness or difficult experiences in your professional or private life, various confidential discussions are available at KSW.
• At KSW we work together and for each other. Appreciation, open and respectful communication and cooperation across professional groups and departments shape our everyday work. You should be able to contribute with your ideas and strengths and develop.

Your future is also ensured: You benefit from very good social benefits and a pension fund solution with BVK, which is significantly above the legal minimum. Even in the event of illness or accident, you are very well covered as a KSW employee.

• Your health is important to us. Benefit from discounts on fitness subscriptions, internal training and courses as well as discounts in pharmacies and selected health insurance companies.
• Family and work can be well connected with us. The daycare center La Luna with spacious opening hours is right next to the KSW. In addition, the KSW – depending on income – financially supports you with the crib costs.

There is also something to discover outside of work: Thanks to our cooperation with cultural partners in Winterthur and the surrounding area, you regularly benefit from discounts for concerts and theater performances.

• Professional field: Administration / ICT / Process design and digitalization
• Area: Directorate staff
• Pensum: 80-100 %