Head of Marketing & Administration — Emil Frey

Full description

What you should know about us The Emil Frey Group is not only a Swiss family company with over 100 years of experience, but also one of the leading companies in the automotive industry. Quality, tradition, innovation and customer orientation are the main pillars of the company. The focus of the activities is on the import of car brands, the operation of garages, the logistics of spare and accessories as well as the provision of financial services. Carmarket is the independent and trustworthy online car marketplace in Switzerland. Developed by the specialist trade, it offers a comprehensive range of immediately available and professionally tested vehicles. In order to strengthen our team in Opfikon-Glattbrugg, we are looking for a Head of Marketing & Administration to shape the future of Carmarket – strategically, entrepreneurially and with clear leadership responsibility. In this key position, you are responsible for marketing, product marketing and administration. You strengthen our brand, develop your team and ensure that ideas become measurable results. Your tasks

• You assume overall strategic and operational responsibility for marketing, product marketing and administration
• You develop the marketing and brand strategy, the annual planning and the campaign roadmap from the company goals and implement them effectively
• You plan and control integrated marketing activities – from content, social media, CRM and PR to media, events, sponsorships and sales support
• You are responsible for branding and performance marketing and optimize awareness, reach, traffic, conversion and qualified leads based on clear KPIs
• You design product marketing with target groups, positioning, value propositions, core messages and go-to-market and launch plans
• You lead the marketing budget, forecasts and costs forward and ensure a meaningful management reporting
• You lead employees professionally and disciplinary, set clear goals and priorities and promote their development through coaching and regular feedback.
• You plan resources and capacities, delegate effectively and ensure reliable processes and a high quality of service
• You control agencies and other external partners and work closely with sales, business development, product management, controlling and the Emil Frey Group Your profile
• Higher education or further education in marketing, communication, business administration or a comparable discipline
• Several years of experience in a senior marketing function with overall responsibility and proven leadership experience
• Sound knowledge in brand management, digital marketing, campaign management, content, social media, performance marketing and marketing analytics
• Experience in product marketing as well as in the marketing of digital products, platforms or services and in go-to-market processes
• Strong business understanding and safe handling of budgets, forecasts, KPIs, reporting and administrative and financial processes
• Strategic and entrepreneurial thinking, high implementation and results orientation as well as a clear, binding and appreciative leadership
• Very good knowledge of German
• Knowledge of French and English is an advantage What we offer You will find a new challenge with us with exciting tasks and much more:
• Numerous discounts (new cars, service work and spare parts, vehicle and health insurance, fuel cards, hotels and much more)
• An own, attractive pension fund as an independent pension institution
• A long-term business perspective
• Individual training and development opportunities
• At least 25 days of vacation How to contact us Do you want to develop a strong brand, take responsibility and achieve visible impact together with your team? Then we look forward to your complete application (e.g. CV, employment certificates, etc.) via the link "Apply now!". For reasons of better readability, the simultaneous use of the language forms male, female and diverse (m/f/d) is waived. Female and other gender identities are explicitly included. For us, diversity also means that people work together in teams that achieve the best possible results through their uniqueness and diversity. We believe that a diverse workforce and an inclusive culture enable us to realize our full potential.
• You assume overall strategic and operational responsibility for marketing, product marketing and administration
• You develop the marketing and brand strategy, the annual planning and the campaign roadmap from the company goals and implement them effectively
• You plan and control integrated marketing activities – from content, social media, CRM and PR to media, events, sponsorships and sales support
• You are responsible for branding and performance marketing and optimize awareness, reach, traffic, conversion and qualified leads based on clear KPIs
• You design product marketing with target groups, positioning, value propositions, core messages and go-to-market and launch plans
• You lead the marketing budget, forecasts and costs forward and ensure a meaningful management reporting
• You lead employees professionally and disciplinary, set clear goals and priorities and promote their development through coaching and regular feedback.
• You plan resources and capacities, delegate effectively and ensure reliable processes and a high quality of service
• You control agencies and other external partners and work closely with sales, business development, product management, controlling and the Emil Frey Group
• Higher education or further education in marketing, communication, business administration or a comparable discipline
• Several years of experience in a senior marketing function with overall responsibility and proven leadership experience
• Sound knowledge in brand management, digital marketing, campaign management, content, social media, performance marketing and marketing analytics
• Experience in product marketing as well as in the marketing of digital products, platforms or services and in go-to-market processes
• Strong business understanding and safe handling of budgets, forecasts, KPIs, reporting and administrative and financial processes
• Strategic and entrepreneurial thinking, high implementation and results orientation as well as a clear, binding and appreciative leadership
• Very good knowledge of German
• French and English skills are beneficial