Digital Marketing Manager - Campaigns — EFG International AG
- Location
- Zurich
- Contract
- permanent
- Posted
- Today
Role overview
The Digital Marketing Manager - Campaign Specialist will be instrumental in shaping and delivering key components in EFG’s transformation of its digital ecosystem and presence across strategic digital marketing channels.
In your role you will work closely with members of the Digital and broader global marketing team to combine strategy, execution, and data analysis to ensure campaigns are client-centric, measurable, and compliant, focused on measurable demand generation and attributable to NNA growth for the broader business.
The successful candidate will bring deep channel expertise and be comfortable translating business priorities into strategic digital marketing activity that drives awareness, engagement, and measurable commercial outcomes. As EFG develops it’s digital ecosystem you will support the team to help implement connected and scalable solutions that deliver ROI across the business and support growth.
- Lead the end-to-end strategy, planning, execution, and optimisation of global digital demand generation campaigns across web, email, paid media, and social channels.
- Collaborate with business experts across global Marketing, Sales, Product, and Investment teams to define target audiences across multiple regions and develop campaign strategies tailored to different markets and segments.
- Build test-and-learn frameworks (A/B testing, multivariate testing) to continuously improve performance.
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Professional marketing qualifications (e.g., CIM, Google, Analytics certifications) desirable.
- 5+ years’ digital marketing experience, ideally within Private Banking, investment management, financial services. Alternatively a background in targeting HNWI with a luxury services.
Main responsibilities
- Lead the end-to-end strategy, planning, execution, and optimisation of global digital demand generation campaigns across web, email, paid media, and social channels.
- Collaborate with business experts across global Marketing, Sales, Product, and Investment teams to define target audiences across multiple regions and develop campaign strategies tailored to different markets and segments.
- Build test-and-learn frameworks (A/B testing, multivariate testing) to continuously improve performance.
- Ensure complex regulations such as cross border marketing compliance rules are met and safeguards are in place with auditable processes.
- Ensure all campaigns are tracked, measured, and aligned with KPIs agreed by the business and focused on supporting meeting our 3-year objectives.
- Accountable for commercially focused KPI’s (Qualified leads, channel conversions and other user activity insights that can drive new business opportunities.
- Manage paid media budgets (Google Ads, LinkedIn, display networks) to maximise ROI and lead generation.
- Drive organic growth through advanced SEO strategy (on-page, off-page, technical).
- Ensure keyword strategies, landing page optimisation, and ad copy are data-led and aligned with brand tone.
- Work with skilled content creators and subject matter experts across the business to adapt investment insights and marketing collateral into engaging digital formats.
Key requirements
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Professional marketing qualifications (e.g., CIM, Google, Analytics certifications) desirable.
- 5+ years’ digital marketing experience, ideally within Private Banking, investment management, financial services. Alternatively a background in targeting HNWI with a luxury services.
- Proven track record of delivering successful, measurable campaigns across multiple digital channels.
- Advanced knowledge of SEO, SEM, PPC, and campaign optimisation.
- Strong knowledge of marketing automation platforms (e.g., Pardot, HubSpot, Marketo).
- Experience working with Salesforce or other CRMs.
- Strong analytical skills, with ability to interpret complex data and provide actionable insights.
- Excellent project management skills; able to balance multiple campaigns across regions.
- Skilled communicator able to explain digital concepts to non-specialist stakeholders and deliver results.
What the company offers
- Accountability: Taking ownership for tasks and challenges, as well as seeking continuous improvement
- Hands-on: Being proactive to rapidly deliver high-quality results
- Passionate: Being committed and striving for excellence
- Solution-driven: Focusing on client outcomes and treating clients fairly with a risk-aware mindset
- Partnership-oriented: Promoting collaboration and teamwork. Working together with an entrepreneurial spirit.
Our Company
EFG International is a global private banking group, offering private banking and asset management services. We serve clients in over 40 locations worldwide. EFG International offers a stimulating and dynamic work environment and strives to be an employer of choice.
EFG is committed to providing an equitable and inclusive working environment that is founded on the principle of mutual respect. Joining our team means experiencing a supportive environment, where your contributions are valued and recognised. We strongly believe that the diversity of our teams gives us a competitive advantage by fostering better decision-making and greater innovation.
Our Purpose and Mission
Empowering entrepreneurial minds to create value – today and for the future.
We are a private bank, offering personalised solutions on a global scale to private and institutional clients. Our sustainable success is based on our talents and on how we partner with our clients and communities to create lasting value.Useful keywords
- Bachelor’s degree in Marketing
- Professional marketing qualifications (e.g.
- 5+ years’ digital marketing experience
- Proven track record of delivering successful
- Advanced knowledge of SEO
- Lead the end-to-end strategy
- Collaborate with business experts across global Marketing
- Build test-and-learn frameworks (A/B testing
Questions about this listing
What salary does EFG International AG offer for this role?
EFG International AG lists CHF 189'000 - 331'500 gross per year for this position in Zurich. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does EFG International AG offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with EFG International AG during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Zürich?
EU/EFTA residents living in the border zone of the country adjoining Canton Zürich can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Zürich's cantonal migration office or with HR during the application.
How do I apply for this position at EFG International AG?
Use the "Apply now" button on this page — it links directly to EFG International AG's original listing at efginternational.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
