CRM Campaign Manager — Emil Frey

Full description

What you should know about us The Emil Frey Group is not only a Swiss family company with over 100 years of experience, but also one of the leading companies in the automotive industry. Quality, tradition, innovation and customer orientation are the main pillars of the company. The focus of the activities is on the import of car brands, the operation of garages, the logistics of spare and accessories as well as the provision of financial services. Emil Frey Digital AG is part of the Emil Frey Group and is a full-service communications service provider for the automotive industry and responsible for digitalization within the Emil Frey Group. To strengthen our CRM / MarTech team, we will search for a CRM Campaign Manager immediately or by agreement.

• You plan, create and send newsletters as well as automated email campaigns for various vehicle brands
• You technically implement customer journeys and ensure their error-free function
• You analyze campaign results and derive concrete optimization measures regarding performance and customer experience
• You work with customer data and segments to ensure targeted communication along the customer journey
• You carry out selections and simple data analyses and support the quality assurance of the data used
• You coordinate campaigns together with internal stakeholders and ensure timely implementation
• You ensure that corporate design, corporate language and quality standards are adhered to in all communication measures
• You document campaigns, processes and automation and thus support the sustainable knowledge transfer in the team
• You recognize optimization potential in existing campaigns and actively contribute suggestions for improvement
• You observe developments in the field of CRM and marketing automation and bring meaningful best practices into everyday operations
• You have Mind. 3 years of experience in marketing automation, CRM or email marketing
• You have already worked with a marketing automation platform (e.g. Salesforce Marketing Cloud, HubSpot or similar solutions)
• You have a good understanding of customer journeys and can put yourself in different target groups
• You work in a structured, exact manner and keep track of several campaigns running in parallel
• You think analytically and derive concrete improvement measures from campaign results
• You enjoy working in a team, communicating openly and taking responsibility for your tasks
• You bring your own initiative and implement improvement ideas pragmatically. Very good knowledge of German and good knowledge of English round off your profile What we offer You will find a new challenge with us with exciting tasks and much more:
• Numerous discounts (new and used cars, service work and spare parts, vehicle and health insurance, fuel cards, hotels and much more)
• An own, attractive pension fund as an independent pension institution
• A long-term business perspective
• Individual training and development opportunities
• At least 25 days of vacation How to contact us We look forward to the full application (e.g. CV, employment certificates, etc.) via the link "Apply now!". For reasons of better legibility, the simultaneous use of the language forms male, female and diverse (m/f/d) is omitted. Female and other gender identities are explicitly included. For us, diversity also means that people work together in teams that achieve the best possible results through their uniqueness and diversity. We believe that a diverse workforce and an inclusive culture allow us to realize our full potential.
• You plan, create and send newsletters as well as automated email campaigns for various vehicle brands
• You technically implement customer journeys and ensure their error-free function
• You analyze campaign results and derive concrete optimization measures regarding performance and customer experience
• You work with customer data and segments to ensure targeted communication along the customer journey
• You carry out selections and simple data analyses and support the quality assurance of the data used
• You coordinate campaigns together with internal stakeholders and ensure timely implementation
• You ensure that corporate design, corporate language and quality standards are adhered to in all communication measures
• You document campaigns, processes and automation and thus support the sustainable knowledge transfer in the team
• You recognize optimization potential in existing campaigns and actively contribute suggestions for improvement
• You observe developments in the field of CRM and marketing automation and bring meaningful best practices into everyday operations
• You have Mind. 3 years of experience in marketing automation, CRM or email marketing
• You have already worked with a marketing automation platform (e.g. Salesforce Marketing Cloud, HubSpot or similar solutions)
• You have a good understanding of customer journeys and can put yourself in different target groups
• You work in a structured, exact manner and keep track of several campaigns running in parallel
• You think analytically and derive concrete improvement measures from campaign results
• You enjoy working in a team, communicating openly and taking responsibility for your tasks
• You bring your own initiative and implement improvement ideas pragmatically. Very good knowledge of German and good knowledge of English round off your profile