Trade Marketing & VM Director Wholesale — Guess Europe Sagl
- Location
- Bioggio
- Contract
- other
- Posted
- 27 days ago
Role overview
The Trade Marketing & VM Director Wholesale is responsible for defining and leading the EMEA trade marketing strategy across the wholesale channel, ensuring alignment with brand positioning, commercial objectives, and regional market needs.
The role drives the development and execution of end-to-end trade marketing, shop-in-shop and visual merchandising strategies, enhancing product visibility, customer experience, and sell-out performance across all wholesale partners.
The position acts as a strategic bridge between Sales, Marketing, Merchandising, and external partners, ensuring consistent brand expression and commercial impact across markets.
- The Trade Marketing & VM Director Wholesale is responsible for defining and leading the EMEA trade marketing strategy across the wholesale channel, ensuring alignment with brand positioning, commercial objectives, and regional market needs.
- The role drives the development and execution of end-to-end trade marketing, shop-in-shop and visual merchandising strategies, enhancing product visibility, customer experience, and sell-out performance across all wholesale partners.
- CORE JOB RESPONSIBILITIES CORE ACTIVITIES Requirements
- Minimum 8–10 years of experience in trade marketing, retail marketing or related roles, preferably in fashion or lifestyle brands
- Proven experience in leading teams and managing cross-functional projects
- An International, fresh and dynamic working environment
Main responsibilities
- CORE JOB RESPONSIBILITIES CORE ACTIVITIES Requirements
- Minimum 8–10 years of experience in trade marketing, retail marketing or related roles, preferably in fashion or lifestyle brands
- Proven experience in leading teams and managing cross-functional projects
- Strong understanding of wholesale dynamics, visual merchandising, and brand positioning
- Excellent communication and stakeholder management skills
- Strong analytical mindset with ability to translate data into actionable insights
- Fluent in English; additional languages are a plus
- Advanced proficiency in Microsoft Office tools; experience with digital platforms is a plus
Key requirements
- Minimum 8–10 years of experience in trade marketing, retail marketing or related roles, preferably in fashion or lifestyle brands
- Proven experience in leading teams and managing cross-functional projects
- Strong understanding of wholesale dynamics, visual merchandising, and brand positioning
- Excellent communication and stakeholder management skills
- Strong analytical mindset with ability to translate data into actionable insights
- Fluent in English; additional languages are a plus
- Advanced proficiency in Microsoft Office tools; experience with digital platforms is a plus
What the company offers
- An International, fresh and dynamic working environment
- Physical & Mental Health programs, sustainable projects and workshop promoted by Guess Cares
- Arts, sports and social events outside the office, thanks to our Guess Fun activities! Training & Development platform and paths
- Discount on our products both online and in stores
Additional details
- CORE JOB RESPONSIBILITIES
- Arts, sports and social events outside the office, thanks to our Guess Fun activities! Training & Development platform and paths
Notes and original content
- CORE ACTIVITIES
- Requirements
- Arts, sports and social events outside the office, thanks to our Guess Fun activities!
- Training & Development platform and paths
Questions about this listing
What salary does Guess Europe Sagl offer for this role?
Guess Europe Sagl lists CHF 82'500 - 127'000 gross per year for this position in Bioggio. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Guess Europe Sagl offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Guess Europe Sagl during the application process, since these details can vary by role even within the same contract category.
Do I need the G permit to apply for this role in Ticino as an Italian cross-border worker?
Yes, if you are resident in Italy within the 20 km border zone. The Swiss employer files the G-permit application at the Ticino cantonal migration office after the contract is signed — first issuance takes 2-6 weeks, then automatic yearly renewal for as long as the employment continues. Weekly return to your Italian home is required to keep the status.
How do I apply for this position at Guess Europe Sagl?
Use the "Apply now" button on this page — it links directly to Guess Europe Sagl's original listing at apply.workable.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
