Digital Experience Project Manager, Email & Mobile — Roche
- Location
- Alle
- Contract
- full-time
- Posted
- 4 days ago
Role overview
At Roche you can show up as yourself, embraced for the unique qualities you bring.
Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally.
This is how we aim to prevent, stop and cure diseases and ensure everyone has access to healthcare today and for generations to come.
- At Roche you can show up as yourself, embraced for the unique qualities you bring.
- Our culture encourages personal expression, open dialogue, and genuine connections, where you are valued, accepted and respected for who you are, allowing you to thrive both personally and professionally.
Contacts
- Position Summary: As a Digital Experience Project Manager, Email & Mobile in the Enterprise Project Services Business Line (RSS), you oversee end-to-end planning, coordination, execution, and optimization of lifecycle email and SMS campaigns for house and VAE programs—partnering cross-functionally with Marketing, Product, and agencies to deliver compliant, high-quality communications for Genentech and Roche brands
- Campaign Leadership: Plans, executes, and optimizes Email and SMS marketing campaigns, ensuring alignment with design, experience, and technical execution standards, and managing the full cycle from intake and creative handoff to QA, UAT, and deployment.
- Must have robust Marketing Automation experience, including managing the hands-on execution of both Email Marketing and SMS Marketing campaigns (setup, segmentation, QA, optimization, and performance monitoring).
- Experience with Email Marketing and SMS Marketing
Additional details
- Join Roche, where every voice matters.
- Position Summary: As a Digital Experience Project Manager, Email & Mobile in the Enterprise Project Services Business Line (RSS), you oversee end-to-end planning, coordination, execution, and optimization of lifecycle email and SMS campaigns for house and VAE programs—partnering cross-functionally with Marketing, Product, and agencies to deliver compliant, high-quality communications for Genentech and Roche brands; owning strategy and operations discipline across channels; aggressively growing the SMS subscriber base; crafting mobile-first copy; deploying targeted promotional/transactional campaigns via Twilio; ensuring adherence to mobile regulations (e.g., TCPA, GDPR); and using A/B testing and performance analytics to generate actionable insights that drive measurable revenue.
- Stakeholder & Change Management: Acts as the main point of contact for internal teams and vendors, applying change management practices to drive the sustainable adoption of new tools, processes, and systems.
- Experience in healthcare or other regulated industries.
Notes and original content
- The Position
- The Opportunity:
- Who you are:
Questions about this listing
What salary does Roche offer for this role?
Roche lists CHF 85'500 - 129'500 gross per year for this position in Alle. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Roche offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Roche during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Jura?
EU/EFTA residents living in the border zone of the country adjoining Canton Jura can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Jura's cantonal migration office or with HR during the application.
How do I apply for this position at Roche?
Use the "Apply now" button on this page — it links directly to Roche's original listing at roche.wd3.myworkdayjobs.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
