Expert Brand Management — Audemars Piguet

Full description

Under the responsibility of Brand Director and as part of a job creation, you will put your expertise at the service of Audemars Piguet by contributing to the development and evolution of strategies aimed at enhancing the desire, visibility and long-term value of the company. As a guarantor of this strategic vision, you will help shape and spread the identity of Audemars Piguet through coherent and meaningful experiences, in close collaboration with cross-cutting teams and international markets.

In this context, your main responsibilities will be

• Contribute to the development and deployment of strategies to enhance Audemars Piguet's long-term desirability, visibility and value, consistent with its vision and strategic objectives
• Translate strategic directions into integrated marketing plans, briefs and marketing strategies.
• Ensure brand consistency through different functions, initiatives and customer contact points.
• Work closely with Brand Operations, Product, Retail, Finance, Merchandising and Regional Marketing teams to ensure integrated implementation of strategies.
• Support markets in the deployment of global plans while promoting their local relevance.
• Collect and integrate market needs to enrich marketing plans and activations.
• Representing the customer's voice through analysis of consumer insights, market trends and the competitive environment.
• Power creative and narrative reflections to build impacting branding campaigns and experiences.
• Define and monitor key performance indicators to measure the effectiveness of initiatives and identify opportunities for optimization.
• University training in Marketing, Management, Business Administration or equivalent.
• Experience from 5 to 8 years in Brand Management or Strategic Marketing.
• Significant experience in the world of luxury, watchmaking, fashion or a premium environment.
• Strong experience in developing and deploying brand strategies and integrated marketing plans.
• Good understanding of the dynamics of product marketing, collection management and launching of international initiatives.
• Mastery of market analysis methods, consumer insights and marketing performance indicators.
• Excellent skills in managing complex projects involving multiple stakeholders.
• Demonstrated ability to influence, unite and build consensus in a matrix and international environment.
• Excellent analytical capabilities combined with strong creative sensitivity and strategic vision.
• Common French and English.

What we offer

• Health insurance (basic and supplementary)
• 5 annual holiday weeks and 2 additional weeks between Christmas and New Year thanks to the daily accumulation of additional minutes
• A contribution to your sports or cultural activities
• The ability to work remotely depending on the function
• A business restaurant
• An advantageous PBL

Would you like to express your expertise at Audemars Piguet? Don't hesitate and apply online! We look forward to discussing the opportunities that might match your next professional adventure. The male is the female. #LI-JF1