Stratege*in Marketing & Kommunikation — Migros Supermarkt AG
CHF 49'500 - 75'000
Migros Supermarkt AG · Zürich (ZH)
- Location
- Zürich
- Contract
- full-time
- Posted
- 8 days ago
SalaryCHF 49'500 - 75'000
Role overview
You are the voice of our customers at Migros Supermarket AG.
Instead of optimizing individual advertising materials, you get to the bottom of the crucial consumer insights – the insights that really make the difference.
You translate company goals into measurable communication strategies and make our brand tangible from the app to the POS.
- You are the voice of our customers at Migros Supermarket AG.
- Instead of optimizing individual advertising materials, you get to the bottom of the crucial consumer insights – the insights that really make the difference.
- You are responsible for the further development and implementation of overarching projects in close exchange with internal departments
- You act as a sparring partner for agencies and convey complex issues to target groups in cross-divisional committees
Main responsibilities
- You are responsible for the further development and implementation of overarching projects in close exchange with internal departments
- You act as a sparring partner for agencies and convey complex issues to target groups in cross-divisional committees
- You analyze consumer behavior and derive sound insights from complex data.
- Based on this, you will develop holistic customer journeys that consistently orchestrate our customer relationships in the digital & physical ecosystem.
- You will develop future-oriented concepts on how we can further develop the customer relationship through technological innovations (e.g.
- AI-supported personalization) and new interaction models in a customer-centric manner.
- You define relevant KPIs, keep an eye on campaign success and optimize strategic measures based on data Requirements
- Several years of professional experience: in strategic communication planning – e.g. as a strategist in a creative or strategy agency or in a comparable strategy role in the retail environment
- Completed studies (uni/ETH, FH, HF): in the field of marketing/communication or equivalent training
- Expertise in dealing with stakeholders and their targeted involvement Strong communication and analytical skills
Additional details
- You define relevant KPIs, keep an eye on campaign success and optimize strategic measures based on data
- Expertise in dealing with stakeholders and their targeted involvement Strong communication and analytical skills
- Ability to act both strategically and operationally and lead complex projects in an agile environment to successful completion
Notes and original content
- Requirements
- Expertise in dealing with stakeholders and their targeted involvement
- Strong communication and analytical skills
- German (flowing)
- Cosa of Friamo
