Manager E-Commerce Content — VF International (The North Face, Timberland)
- Location
- Stabio
- Contract
- Full-time, Part-time
- Posted
- 52 days ago
Full description
The North Face EMEA is looking for an exceptional Manager E-Commerce Content to join our Digital Marketplace team in Stabio, Switzerland.
Live the Brand
The North Face is the premier exploration company in the world. We spark curiosity. We dare to disrupt. We create communities. And we lead with integrity. We are a community of explorers and are constantly looking for new ideas, places and people to connect with.
Let's talk about the role!
We’re looking for a strategic and consumer-focused leader to elevate our eCommerce content experience across EMEA. In this role, you will bring together creativity, data and commercial thinking to deliver compelling digital experiences that inspire consumers and support business growth. You'll lead a talented team while partnering with key stakeholders across the organization to shape the future of our digital content ecosystem.
How you'll make a difference
Own the EMEA eCommerce Content Strategy and Roadmap
- Develop and execute the eCommerce content strategy across EMEA digital channels, ensuring a consistent, engaging and consumer-centric brand experience.
- Define seasonal content priorities, storytelling frameworks and content requirements aligned with commercial, merchandising and brand objectives.
Lead End-to-End Content Planning & Execution
- Lead the planning, creation and publication of product, campaign and editorial content across all eCommerce touchpoints, including Homepage, PLPs, PDPs, Editorial Hubs and Landing Pages.
- Translate commercial, merchandising and marketing priorities into actionable content plans that support demand generation and conversion.
Drive Cross-Functional Content Governance
- Manage content calendars, workflows, production schedules and governance processes across multiple stakeholders, agencies and markets.
- Ensure all content is delivered on time, on brand and aligned with business priorities.
Optimize Content Performance
- Leverage consumer insights, SEO best practices, site performance data and digital merchandising principles to continuously improve content effectiveness.
- Monitor key KPIs and identify opportunities to improve engagement, conversion and revenue contribution.
Manage Content Production & Creative Operations
- Oversee content briefing, asset creation, localization and publication processes.
- Partner with Creative, Brand, CRM, Paid Media and external agencies to ensure efficient delivery of high-quality content assets.
Lead and Develop the Team
- Lead and develop a team of content professionals, fostering a culture of collaboration, accountability and continuous improvement.
- Provide coaching, prioritization and workload management to ensure successful execution.
Support Innovation & Digital Experience Enhancements
- Identify opportunities to improve the online consumer experience through new content capabilities, storytelling approaches and platform enhancements.
- Champion testing, experimentation and process optimization across the content ecosystem.
Skills for Success
- 5+ years of experience in eCommerce Content, Digital Merchandising, Digital Marketing or related disciplines.
- Experience working within a global or multi-market eCommerce environment.
- Strong understanding of content strategy, digital merchandising, customer journeys and eCommerce best practices.
- Experience with CMS platforms, content governance and digital content production workflows.
- Knowledge of SEO principles and content performance optimization.
- Strong commercial mindset with the ability to balance brand, consumer and business objectives.
- Experience leveraging analytics and consumer insights to inform content decisions and measure impact.
- Proven ability to influence and collaborate across Merchandising, Marketing, Creative, CRM, Product, UX and external agency partners.
- Excellent communication, organization and project management skills.
- Experience managing and developing teams.
- Ability to operate effectively in a fast-paced, matrixed international organization.
- Fluent English, written and spoken.
What's in it for you?
- Be part of iconic lifestyle brands
- Join a multi brand and multi countries organization to drive you career forward
- International and challenging working culture
- On site gym offering health and well-being initiatives
- Discount 50% on all VF brands
- Subsidized canteen as well as break out areas offering complimentary hot drinks
Free to Be, Inclusion & Diversity
As an equal opportunity employer, we strive to foster a culture of belonging based on respect, connection, openness and authenticity. We are committed to building and maintaining a workplace that celebrates the diversity of our associates, allowing them to bring their authentic selves to work every day.
If you like what you have read and want to join our team then we would like to hear from you!
R-20260907-0012
Requirements
We’re looking for a strategic and consumer-focused leader to elevate our eCommerce content experience across EMEA.
years of experience in eCommerce Content, Digital Merchandising, Digital Marketing or related disciplines.
Experience working within a global or multi-market eCommerce environment.
Experience with CMS platforms, content governance and digital content production workflows.
Experience leveraging analytics and consumer insights to inform content decisions and measure impact.
Excellent communication, organization and project management skills.
Questions about this listing
What salary does VF International (The North Face, Timberland) offer for this role?
The original listing does not state a salary. Our estimate for this role and sector in Stabio is CHF 142'000 - 249'500 gross per year — an estimate, not a figure communicated by VF International (The North Face, Timberland). The calculator on this site converts a gross salary into your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does VF International (The North Face, Timberland) offer?
This listing is a full-time and part-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with VF International (The North Face, Timberland) during the application process, since these details can vary by role even within the same contract category.
Do I need the G permit to apply for this role in Ticino as an Italian cross-border worker?
Yes. For EU/EFTA citizens the G permit no longer depends on a border zone: you need residence in an EU/EFTA state, a Swiss contract and a return home at least once a week. The 20 km band matters for taxation, not for the permit. The Swiss employer files the G-permit application at the Ticino cantonal migration office after the contract is signed — first issuance takes 2-6 weeks. The permit lasts five years with an open-ended contract or one over a year, otherwise for the length of the contract.
How do I apply for this position at VF International (The North Face, Timberland)?
Use the "Apply now" button on this page — it links directly to VF International (The North Face, Timberland)'s original listing at vfc.wd5.myworkdayjobs.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
