Senior Customer Journey & Marketing Automation Manager (w/m/d) — Raiffeisen
NewCHF 87'500 - 154'500
Raiffeisen · St. Gallen (SG)
- Location
- St. Gallen
- Contract
- full-time
- Posted
- Yesterday
SalaryCHF 87'500 - 154'500
Role overview
The Media & Channel Management (MKM) department of Raiffeisen Switzerland is the competence center for planning, controlling and optimizing all marketing and communication measures.
We are responsible for the distribution across all owned and paid channels, continuously develop data-driven and personalized 1:1 marketing and shape the development and expansion of modern marketing technologies.
In order to strengthen our team "Journey & MarTech", we are looking for an enthusiastic and performance-oriented personality with a high degree of personal responsibility and several years of experience in the field of marketing automation as Senior Customer Journey & Marketing Automation Manager (f/m/d).
- The Media & Channel Management (MKM) department of Raiffeisen Switzerland is the competence center for planning, controlling and optimizing all marketing and communication measures.
- We are responsible for the distribution across all owned and paid channels, continuously develop data-driven and personalized 1:1 marketing and shape the development and expansion of modern marketing technologies.
- You design, develop and operate automated, cross-channel customer journeys with a focus on lead generation, lead nurturing and conversion
- You configure and test campaign logic, triggers, easy target group selections and decision-making in our marketing automation platform (BSI)
- With a focus on customer benefit, performance and innovation, we accompany the entire marketing funnel and make a significant contribution to the acquisition, development and retention of our customers.
Main responsibilities
- You design, develop and operate automated, cross-channel customer journeys with a focus on lead generation, lead nurturing and conversion
- You configure and test campaign logic, triggers, easy target group selections and decision-making in our marketing automation platform (BSI)
- You orchestrate marketing across multiple channels and deliver a consistent, personalized customer experience across the entire journey
- You work closely with marketing, sales, product management, analytics and IT and translate professional requirements into effective journeys and automation solutions
- You define relevant KPIs, analyze campaign and journey performance, derive optimization measures and continuously develop them through tests and data-based insights
- As a senior, you actively contribute your experience to the further development of our marketing automation and journey strategy and shape the construction of our MarTech landscape Requirements
- Completed studies (university or university of applied sciences) with a focus on marketing, economics or a comparable discipline
- Several years of experience in marketing automation, CRM (ideally with BSI, alternatively Salesforce Marketing Cloud, Adobe Campaign or HubSpot) or data-driven marketing
- In-depth understanding of customer lifecycle management, segmentation, trigger logic and data-driven campaign management
- Experience in the design, implementation and optimization of automated customer journeys
What the company offers
- With a focus on customer benefit, performance and innovation, we accompany the entire marketing funnel and make a significant contribution to the acquisition, development and retention of our customers.
Additional details
- As a senior, you actively contribute your experience to the further development of our marketing automation and journey strategy and shape the construction of our MarTech landscape
- Stylistic German with a strong sense of language and good editorial skills; French or Italian are a plus
Notes and original content
- Requirements
- Stylistic German with a strong sense of language and good editorial skills;
- French or Italian are a plus
