Senior Brand Manager Emmi CAFFÈ LATTE — Emmi
- Location
- Luzern
- Contract
- other
- Posted
- 15 days ago
Role overview
- You are responsible for the management of Emmi CAFFÈ LATTE brand projects in the Swiss market - As a project lead you lead interdisciplinary working groups and develop the brand in the Swiss retail market - you are responsible for the implementation of global communication campaigns and, if necessary,.
Responsible for designing and implementing local communication campaigns - You work closely with the Global Marketing Team on innovation projects and are responsible for their implementation in the Swiss market - Based on consumer cash, market data and competition monitoring, you also follow the local cities, initiate your own projects to develop local activation concepts and define the marketing and communication mix for ATL & BTL activities.
- You ensure the interface to sales, production, purchasing and other specialist departments as well as the exchange with external agencies
- You are a winning personality with a lot of drive, who knows how to drive ambitious projects independently and proactively and to identify and integrate all stakeholders skillfully
- Bachelor or Master degree (Uni/FH) with specialisation in marketing
- At least 5 years of experience in the brand management of an FM-Corg company are absolutely necessary
- You work with agencies and have experience in designing and implementing complex projects with different stakeholders
- You have good knowledge of the Swiss retail market
and consumer needs
- professional experience in the beverage/soft drinks market is beneficial
- you communicate in English and German
- you have good knowledge of the Nielsen database
- commitment, passion and passion for the brand Emmi CAFFÈ LATTE you bring with you
- You are responsible for the management of Emmi CAFFÈ LATTE brand projects in the Swiss market
- As a project lead you lead interdisciplinary working groups and develop the brand in the Swiss retail market - you are responsible for the implementation of global communication campaigns and, if necessary,.
- Du bist eine gewinnende Persönlichkeit mit viel Drive, die es versteht, anspruchsvolle Projekte eigenständig und proaktiv voranzutreiben und alle Interessengruppen gekonnt zu identifizieren und entsprechend einzubeziehen
- Bachelor oder Master-Abschluss (Uni/FH) mit Vertiefung Marketing
Main responsibilities
- You are responsible for the management of Emmi CAFFÈ LATTE brand projects in the Swiss market
- As a project lead you lead interdisciplinary working groups and develop the brand in the Swiss retail market - you are responsible for the implementation of global communication campaigns and, if necessary,.
- Responsible for designing and implementing local communication campaigns
- You work closely with the Global Marketing Team on innovation projects and are responsible for their implementation in the Swiss market
- Based on consumer cash, market data and competition monitoring, you also follow the local cities, initiate your own projects to develop local activation concepts and define the marketing and communication mix for ATL & BTL activities.
- You ensure the interface to sales, production, purchasing and other specialist departments as well as the exchange with external agencies Requirements
- You are a winning personality with a lot of drive, who knows how to drive ambitious projects independently and proactively and to identify and integrate all stakeholders skillfully
- Bachelor or Master degree (Uni/FH) with specialisation in marketing
- At least 5 years of experience in the brand management of an FM-Corg company are absolutely necessary
- You work with agencies and have experience in designing and implementing complex projects with different stakeholders
Key requirements
- Du bist eine gewinnende Persönlichkeit mit viel Drive, die es versteht, anspruchsvolle Projekte eigenständig und proaktiv voranzutreiben und alle Interessengruppen gekonnt zu identifizieren und entsprechend einzubeziehen
- Bachelor oder Master-Abschluss (Uni/FH) mit Vertiefung Marketing
- Mindestens 5 Jahre Berufserfahrung im Brand Management einer FMCG Unternehmung sind zwingend erforderlich
- Du arbeitest routiniert mit Agenturen zusammen und hast Erfahrung in Konzeption und Durchführung komplexer Projekte mit verschiedenen Stakeholdern
- Du hast gute Kenntnisse des Schweizer Retail Markts und der Konsumentenbedürfnisse
- Berufserfahrung im Getränke/Softgetränke Markt ist von Vorteil
- Du kommunizierst fliessend auf Deutsch und Englisch
- Du hast gute Kenntnisse der Nielsen Datenbank
- Engagement, Herzblut und Leidenschaft für die Brand Emmi CAFFÈ LATTE bringst du mit
Additional details
- You ensure the interface to sales, production, purchasing and other specialist departments as well as the exchange with external agencies
- You have good knowledge of the Swiss retail market and consumer needs
- professional experience in the beverage/soft drinks market is beneficial you communicate in English and German
Notes and original content
- Requirements
- You have good knowledge of the Swiss retail market
- and consumer needs
- professional experience in the beverage/soft drinks market is beneficial
- you communicate in English and German
Questions about this listing
What salary does Emmi offer for this role?
Emmi lists CHF 96'000 - 146'000 gross per year for this position in Luzern. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Emmi offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Emmi during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Lucerne?
EU/EFTA residents living in the border zone of the country adjoining Canton Lucerne can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Lucerne's cantonal migration office or with HR during the application.
How do I apply for this position at Emmi?
Use the "Apply now" button on this page — it links directly to Emmi's original listing at jobs.emmi.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
