Brand Manager - Brand & Product — MSC Group
CHF 92'000 - 163'000
MSC Group · Geneva (GE)
- Location
- Geneva
- Contract
- full-time
- Posted
- 65 days ago
SalaryCHF 92'000 - 163'000
Role overview
Where passion meets opportunity
Discover your journey into the extraordinary. Your Purpose
Explora Journeys is a vibrant, cosmopolitan, European luxury brand, imagined in the heart of Swiss hospitality in Geneva.
- Where passion meets opportunity
- Discover your journey into the extraordinary. Your Purpose
Application process
- Ensure consistent application of brand identity, tone of voice, messaging, and visual language across all touchpoints, channels, and guest journeys.
- Lead the development, evolution and maintenance of brand guidelines, frameworks, and master toolkits, ensuring relevance, clarity, and scalability globally.
- Monitor brand execution across markets and partners, proactively identifying inconsistencies and working collaboratively with stakeholders to safeguard luxury and hospitality standards.
- Contribute to brand strategy initiatives, brand evolution projects, and internal brand education, strengthening brand understanding and alignment across the organisation. Campaigns, Content & Brand Activation
- Lead the development and delivery of master brand and product campaigns, in line with brand strategy and commercial priorities.
- Oversee the creation of hero brand and product assets, including key visuals, copy frameworks, brochures, photography, and videography.
- Work closely with Media, Digital, and PR teams to ensure a coherent and premium brand expression across paid, owned, and earned channels.
- Manage and curate brand, product and fleet content within DAM and PIM systems, ensuring accuracy, ease of use and global market adoption.
Additional details
- Discover your journey into the extraordinary.
- Based at our headquarters in Geneva, this role sits at the intersection of brand strategy, product storytelling, and execution, working closely with Product, Design, Hotel Operations, Commercial, PR, Media, and Digital teams to bring the brand to life with clarity, consistency and emotional depth, across markets. Brand Management & Governance
- Contribute to brand strategy initiatives, brand evolution projects, and internal brand education, strengthening brand understanding and alignment across the organisation. Campaigns, Content & Brand Activation
- Ensure alignment between the onboard guest experience and the brand promise communicated to market. Launch & Go to Market Coordination
- Balance strategic brand thinking with hands on execution in a fast paced environment. Your Journey so far
- Experience managing agencies and external creative partners.
Notes and original content
- Your Purpose
- Based at our headquarters in Geneva, this role sits at the intersection of brand strategy, product storytelling, and execution, working closely with Product, Design, Hotel Operations, Commercial, PR, Media, and Digital teams to bring the brand to life with clarity, consistency and emotional depth, across markets.
- Your Impact
- Brand Management & Governance
- Contribute to brand strategy initiatives, brand evolution projects, and internal brand education, strengthening brand understanding and alignment across the organisation.
- Campaigns, Content & Brand Activation
- Ensure alignment between the onboard guest experience and the brand promise communicated to market.
- Launch & Go to Market Coordination
- Balance strategic brand thinking with hands on execution in a fast paced environment.
- Your Journey so far
