Marketing and Communication Manager - Mittelland region - DE/ENG — Decathlon

CHF 106'500 - 188'500

Decathlon · Bern (BE)

Categoria: Marketing Contratto: other Salario: CHF 106'500 - 188'500

SalaryCHF 106'500 - 188'500

Key details

Location: Spreitenbach or Bern / Central Switzerland Contract: CDI (Permanent), 100%

Start date : May to July 2026 Do you want to see your marketing campaigns come to life right in our store aisles?

Key details
Location: Spreitenbach or Bern / Central Switzerland Contract: CDI (Permanent), 100%
Your responsibilities
Always-on regional strategy: Co-construct yearly communication plans with Store Leaders based on regional data (Kantar/Bari).

Your responsibilities
Always-on regional strategy: Co-construct yearly communication plans with Store Leaders based on regional data (Kantar/Bari).
You decide which national operations to amplify and which local activations to create.
Media and investment management: You are the expert in the marketing mix.
You manage budgets across paid, owned, and earned media, with a strong focus on digital (Meta, geo-targeting, display) and local media registries.
Performance tracking: You are KPI-driven.
Your goal is to increase instore traffic (+5%), boost aided awareness (98%), and grow the membership base (+56k opt-ins for the region).
Knowledge sharing: You will co-author the "Local Communication Book" with your French-speaking counterpart to centralize best practices and ensure store autonomy over time.
Field presence: You are not just behind a desk.
You regularly visit stores in your perimeter to understand local challenges and adapt your plans.

Location: Spreitenbach or Bern / Central Switzerland Contract: CDI (Permanent), 100%

Related jobs