Senior Director, Head of Global Marketing, EPD (m/f/d) — Abbott
- Location
- Basel
- Contract
- full-time
- Posted
- 3 days ago
Role overview
At Abbott, we're committed to helping people live their best possible life through the power of health.
For more than 125 years, we've brought new products and technologies to the world in nutrition, diagnostics, medical devices and branded generic pharmaceuticals that create more possibilities for more people at all stages of life.
Today, 114,000 of us are working to help people live not just longer, but better, in the more than 160 countries we serve.
- At Abbott, we're committed to helping people live their best possible life through the power of health.
- For more than 125 years, we've brought new products and technologies to the world in nutrition, diagnostics, medical devices and branded generic pharmaceuticals that create more possibilities for more people at all stages of life.
- Core Job Responsibilities: Enterprise Marketing Strategy & Leadership
- Define and lead the overarching global marketing and commercial strategy across all therapeutic areas, ensuring alignment with corporate objectives and long-term growth ambitions.
Main responsibilities
- Core Job Responsibilities: Enterprise Marketing Strategy & Leadership
- Define and lead the overarching global marketing and commercial strategy across all therapeutic areas, ensuring alignment with corporate objectives and long-term growth ambitions.
- Architect and continuously evolve the company’s global brand and portfolio strategy, ensuring clear prioritization, competitive differentiation, and optimal resource allocation.
- Translate market dynamics, competitive intelligence, and customer insights into actionable enterprise strategies that drive above-market growth and market share leadership. Portfolio & Innovation Leadership
- Lead the integration of marketing with I&D, Business Development, and Portfolio Expansion to define “where to play” and “how to win” across short-, mid-, and long-term horizons.
- Drive the identification, evaluation, and commercialization of new growth opportunities, including in-licensing, partnerships, and lifecycle innovation.
- Ensure a robust, future-ready portfolio by embedding commercial excellence into development decisions and accelerating time-to-market for new assets. Global Brand & Launch Excellence
- Drive breakthrough creativity in all global brand campaigns and instil the need & processes to ensure that this translates through to local brands and local brand execution.
- Establish and govern global brand positioning, architecture, and communication strategies across all therapeutic areas and product categories.
- Oversee the design and execution of best-in-class global launch strategies, ensuring consistent excellence and rapid scalability across affiliates.
Company and context
- As the most senior marketing leader in the organization, this role is accountable for shaping the end-to-end commercial strategy across all therapeutic areas, integrating portfolio strategy, brand building, innovation, digital ecosystems, and go-to-market excellence into a single, coherent growth engine.
- The Head of Global Marketing ensures the organization consistently outperforms competitors by embedding a data-driven, insight-led, and patient-centric approach across the full value chain from early portfolio ideation through lifecycle management and in-market execution.
- This role serves as a key strategic partner to Executive Leadership, influencing enterprise-wide priorities, resource allocation, and long-range planning, while building a high-performance global marketing organization capable of delivering transformational impact at scale.
Additional details
- Senior Director, Head of Global Marketing (m/f/d) Based at the EPD HQ in Basel, Switzerland Primary Job Function: Core Job Responsibilities: Enterprise Marketing Strategy & Leadership
- Translate market dynamics, competitive intelligence, and customer insights into actionable enterprise strategies that drive above-market growth and market share leadership. Portfolio & Innovation Leadership
- Ensure a robust, future-ready portfolio by embedding commercial excellence into development decisions and accelerating time-to-market for new assets. Global Brand & Launch Excellence
- Ensure all marketing programs are differentiated, insight-driven, and effectively deployed through multi-channel engagement models. Commercial Execution & Affiliate Impact
- Review, challenge, and align affiliate commercial plans to ensure full consistency with global strategies and portfolio imperatives. Champion a performance-driven cul
Notes and original content
- Senior Director, Head of Global Marketing (m/f/d)
- Based at the EPD HQ in Basel, Switzerland
- Primary Job Function:
- Core Job Responsibilities:
- Enterprise Marketing Strategy & Leadership
- Translate market dynamics, competitive intelligence, and customer insights into actionable enterprise strategies that drive above-market growth and market share leadership.
- Portfolio & Innovation Leadership
- Ensure a robust, future-ready portfolio by embedding commercial excellence into development decisions and accelerating time-to-market for new assets.
- Global Brand & Launch Excellence
- Ensure all marketing programs are differentiated, insight-driven, and effectively deployed through multi-channel engagement models.
Questions about this listing
What salary does Abbott offer for this role?
Abbott lists CHF 94'500 - 167'000 gross per year for this position in Basel. This is the salary published in the original listing (or, when the employer omits a figure, a realistic estimate for the role and sector) — the calculator on this site converts it to your actual net take-home once cross-border tax and social contributions are applied.
Is this a full-time role, and what type of contract does Abbott offer?
This listing is a full-time position. The contract type shown here comes directly from the employer's original posting; always confirm exact hours, notice period and probation length with Abbott during the application process, since these details can vary by role even within the same contract category.
Do I need a cross-border work permit for a role in Basel?
EU/EFTA residents living in the border zone of the country adjoining Canton Basel can apply for a G permit; the Swiss employer files it with that canton's migration office after the contract is signed. Border-zone rules and processing times vary by neighbouring country and canton, so confirm the specifics with Basel's cantonal migration office or with HR during the application.
How do I apply for this position at Abbott?
Use the "Apply now" button on this page — it links directly to Abbott's original listing at abbott.wd5.myworkdayjobs.com, so your application goes straight to the employer's own applicant-tracking system. Frontaliere Ticino does not collect or forward applications itself.
