Head of Global Media & Content — Barry Callebaut
NewCHF 101'500 - 154'000
Barry Callebaut · Zurich (ZH)
- Location
- Zurich
- Contract
- full-time
- Posted
- 2 days ago
SalaryCHF 101'500 - 154'000
Role overview
The Head of Global Media & Content leads the company’s external narrative and content ecosystem to strengthen reputation, support strategic priorities and enhance visibility with key stakeholders.
This is a senior role within Corporate Communications, responsible for shaping and delivering a consistent, high-quality narrative across all external channels.
The role goes beyond traditional media relations to integrate social media and corporate storytelling into a single, aligned content strategy.
- The Head of Global Media & Content leads the company’s external narrative and content ecosystem to strengthen reputation, support strategic priorities and enhance visibility with key stakeholders.
- This is a senior role within Corporate Communications, responsible for shaping and delivering a consistent, high-quality narrative across all external channels.
- Key Responsibilities Include Global Content Strategy & Narrative:
- Define and drive the global content strategy aligned with corporate priorities
Main responsibilities
- Key Responsibilities Include Global Content Strategy & Narrative:
- Define and drive the global content strategy aligned with corporate priorities
- Translate business strategy into a clear, compelling and differentiated external narrative
- Ensure consistency, quality and relevance across all external content
- Act as final editorial authority for key external materials such as financial results. Media Relations & Reputation Management:
- Lead global media strategy and proactive positioning
- Build relationships with key journalists and influencers
- Shape external narratives on complex topics
- Oversee media engagement, issues and crisis communications Integrated Content & Channels:
- Own external content ecosystem including media, social and storytelling Ensure integrated cross-channel approach
Company and context
- Experience establishing governance, frameworks and guardrails in decentralized (global/regional) organization
- High level of business acumen, with the ability to connect communications to strategic priorities and commercial impact
Additional details
- About the role The Head of Global Media & Content leads the company’s external narrative and content ecosystem to strengthen reputation, support strategic priorities and enhance visibility with key stakeholders.
- Act as final editorial authority for key external materials such as financial results. Media Relations & Reputation Management:
- Own external content ecosystem including media, social and storytelling Ensure integrated cross-channel approach
- Act as a central point of expertise and advisory support for regions while preserving regional ownership and flexibility Advise CEO and ELT on external positioning
- Develop high-impact communications (announcements, interviews, speeches) Content Excellence & Governance: Set standards for content quality and tone
- Drive continuous improvement in content and distribution Lead and develop a high-performing team
- Native-level English proficiency required (written and spoken), with exceptional drafting and editorial capability; German knowledge would be a plus
Notes and original content
- Act as final editorial authority for key external materials such as financial results.
- Media Relations & Reputation Management:
- Own external content ecosystem including media, social and storytelling
- Ensure integrated cross-channel approach
- Act as a central point of expertise and advisory support for regions while preserving regional ownership and flexibility
- Advise CEO and ELT on external positioning
- Develop high-impact communications (announcements, interviews, speeches) Content Excellence & Governance:
- Set standards for content quality and tone
- Drive continuous improvement in content and distribution
- Lead and develop a high-performing team
