Senior Director of Brand Apparel Marketing — On Running
CHF 114'500 - 203'000
On Running · Zürich (ZH)
- Location
- Zürich
- Contract
- full-time
- Posted
- 88 days ago
SalaryCHF 114'500 - 203'000
Role overview
At a Glance
You are the Senior Director of Apparel Marketing , reporting directly into the CMO.
Your mission is to be the direct brand partner to the Creative Director of apparel, inspire teams across On, champion our culture, and be recognized as a guardian of the Apparel brand portfolio and strategic direction, ensuring all Marketing efforts in Apparel align with the main On priorities, influenced by the external global landscape.
- At a Glance
- You are the Senior Director of Apparel Marketing , reporting directly into the CMO.
- Architect the global operating model for Apparel Brand management, ensuring clear roles, responsibilities, and decision-making rights between product, marketing, and commercial teams globally.
- Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs. Measure for Systemic Evolution
Main responsibilities
- Architect the global operating model for Apparel Brand management, ensuring clear roles, responsibilities, and decision-making rights between product, marketing, and commercial teams globally.
- Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs. Measure for Systemic Evolution
- Establish and mandate the key performance indicators (KPIs) and metrics (e.g., brand health, cultural relevance, portfolio value) used across all apparel categories and regions to measure brand success.
- Drive a culture of measurement that informs strategic shifts in product investment, market entry, and commercial priorities at the executive level. Your Story
- You are a recognized executive leader with a track record of driving change and growth at a global scale.
Company and context
- You are responsible for simplifying complex organizational situations and prioritizing critical work across the enterprise.
- You play a key role in ensuring synergies across all product categories, marketing channels, and regions. Your Mission
- Your core mission is to elevate the global On brand by architecting the structure, defining the strategy, and leading the talent required to execute our brand promise across all categories.
- Set the Enterprise Brand Vision & Governance
- Define the long-term, multi-year architecture for the Apparel Brand Management function, dictating how all category brand leads (including the Head of Brand, Apparel) approach their business to ensure a unified global brand identity.
- Align and secure buy-in from the C-suite and all regional Managing Directors on the overarching brand strategy and resource allocation across major product verticals.
- Simplify and prioritize the complex portfolio of brand initiatives to focus resources on the highest-value opportunities for On’s sustainable growth. Drive Organizational and Talent Excellence
- Serve as the senior organizational leader who coaches, mentors, and directs the Apparel Brand team to raise the bar on strategic thinking and execution quality. You will also influence and drive
- You possess the intellectual curiosity and gravitas necessary to challenge the status quo at the highest levels of the organization while fostering a culture of high performance and psychological safety within your team.
- You see yourself as an enterprise-level strategist, capable of navigating ambiguity and complexity to deliver simple, high-impact organizational solutions.
Additional details
- You play a key role in ensuring synergies across all product categories, marketing channels, and regions.
- Simplify and prioritize the complex portfolio of brand initiatives to focus resources on the highest-value opportunities for On’s sustainable growth. Drive Organizational and Talent Excellence
- Serve as the senior organizational leader who coaches, mentors, and directs the Apparel Brand team to raise the bar on strategic thinking and execution quality. You will also influence and drive
- Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs. Measure for Systemic Evolution
- Drive a culture of measurement that informs strategic shifts in product investment, market entry, and commercial priorities at the executive level.
- You are a Culture and Talent Catalyst who inspires senior leaders and develops the next generation of leadership. We’d love to hear from people with:
- A high level of intellectual curiosity and a strategic mind balanced with the ability to define simple, executable frameworks for global teams.
Notes and original content
- Your Mission
- Simplify and prioritize the complex portfolio of brand initiatives to focus resources on the highest-value opportunities for On’s sustainable growth.
- Drive Organizational and Talent Excellence
- Serve as the senior organizational leader who coaches, mentors, and directs the Apparel Brand team to raise the bar on strategic thinking and execution quality.
- You will also influence and drive
- Act as the primary interface between the Apparel Brand function and Executive Leadership, communicating the brand strategy, performance, and talent needs.
- Measure for Systemic Evolution
- Your Story
- You are a Culture and Talent Catalyst who inspires senior leaders and develops the next generation of leadership.
- We’d love to hear from people with:
