Digital Marketing Associate, APAC — Zurich Insurance (sede Ticino)
- Località
- Lugano
- Contratto
- temporary
- Pubblicato
- Ieri
Panoramica
We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC.
This role combines campaign execution, marketing analytics, AI-assisted content creation, and stakeholder coordination.
You will work at the intersection of data, creativity, and emerging technology - contributing to innovative marketing programmes across the region while developing deep expertise in AI-powered marketing workflows.
- We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC.
- This role combines campaign execution, marketing analytics, AI-assisted content creation, and stakeholder coordination.
- Key Responsibilities Campaign and Channel Execution
- Support the planning, execution, and optimisation of digital marketing campaigns across APAC markets, including paid search, social, display, and messaging channels (WhatsApp, LINE, etc.).
- Essential
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
Responsabilità principali
- Key Responsibilities Campaign and Channel Execution
- Support the planning, execution, and optimisation of digital marketing campaigns across APAC markets, including paid search, social, display, and messaging channels (WhatsApp, LINE, etc.).
- Coordinate with country marketing teams, agencies, and regional stakeholders for the rollout of regional pilots and innovation initiatives.
- Support partner marketing initiatives by collaborating with country teams and partners to drive joint marketing activities and customer engagement.
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data. Analytics and Reporting
- Monitor and report on key marketing metrics: website traffic, engagement, leads, conversion rates, and campaign performance across markets.
- Build, enhance, and maintain dashboards and reports using GA4, Power BI, and other data platforms.
- Translate data insights into clear, actionable recommendations for country teams and senior stakeholders.
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation. AI-Powered Marketing and Content Use AI tools
- including Claude (Anthropic), Microsoft Copilot, ChatGPT, and Gemini
Requisiti principali
- Essential
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
- 2-3 years of experience in digital marketing, marketing analytics, campaign operations, or a related role.
- Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent). Demonstrated, daily use of AI tools
- Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation.
- Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.
- Experience using generative AI tools for creative production (image, video, or copy generation).
- Comfortable analysing marketing data and translating insights into recommendations for non-technical audiences.
- Strong communication, organisation, and stakeholder management skills.
- Good design sensibility and visual literacy. Preferred (Strong Advantage)
- Experience working in a consumer digital business
- e-commerce, insurtech, fintech, consumer app, digital-first brand, or ride-hailing/super-app ecosystem
Dettagli ulteriori
- We are particularly keen to hear from candidates who have worked in consumer digital businesses e-commerce, fintech, insurtech, consumer apps, or digital-first brands Key Responsibilities Campaign and Channel Execution
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data. Analytics and Reporting
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation. AI-Powered Marketing and Content
- Support the team in evaluating and adopting new AI platforms as they emerge. Stakeholder and Agency Coordination
- Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent). Demonstrated, daily use of AI tools
- Good design sensibility and visual literacy.
- Basic proficiency in Python or SQL for marketing data analysis (advantageous, not required).
- Adaptable: comfortable with ambiguity and fast-moving priorities.
Note e contenuto originale
- We are particularly keen to hear from candidates who have worked in consumer digital businesses
- e-commerce, fintech, insurtech, consumer apps, or digital-first brands
- Key Responsibilities
- Campaign and Channel Execution
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data.
- Analytics and Reporting
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation.
- AI-Powered Marketing and Content
- Use AI tools
- Support the team in evaluating and adopting new AI platforms as they emerge.
Domande frequenti su questo annuncio
Che stipendio offre Zurich Insurance (sede Ticino) per questa posizione?
Zurich Insurance (sede Ticino) indica CHF 51'500 - 88'000 lordi annui per questo ruolo a Lugano. Questo è lo stipendio pubblicato nell'annuncio originale (o, quando il datore non specifica una cifra, una stima realistica per ruolo e settore) — il calcolatore di questo sito lo converte nel netto reale una volta applicate imposta da frontaliere e contributi sociali.
È un ruolo a tempo pieno, e che tipo di contratto offre Zurich Insurance (sede Ticino)?
Questo annuncio è una posizione a contratto a tempo determinato. Il tipo di contratto mostrato qui arriva direttamente dall'annuncio originale del datore di lavoro; conferma sempre orario esatto, preavviso e durata del periodo di prova con Zurich Insurance (sede Ticino) durante il colloquio, perché questi dettagli possono variare anche all'interno della stessa categoria contrattuale.
Serve il Permesso G per candidarmi a questa posizione in Ticino da frontaliere italiano?
Sì, se risiedi in Italia entro la zona di frontiera dei 20 km. Il datore di lavoro svizzero presenta la domanda di Permesso G all'Ufficio della migrazione del Cantone Ticino dopo la firma del contratto — la prima emissione richiede 2-6 settimane, poi il rinnovo è automatico ogni anno finché prosegue il rapporto di lavoro. Il rientro al domicilio italiano almeno una volta a settimana è obbligatorio per mantenere lo status.
Come mi candido a questa posizione presso Zurich Insurance (sede Ticino)?
Usa il pulsante "Candidati ora" in questa pagina — rimanda direttamente all'annuncio originale di Zurich Insurance (sede Ticino) su careers.zurich.com, quindi la tua candidatura arriva direttamente nel sistema di gestione candidature del datore di lavoro. Frontaliere Ticino non raccoglie né inoltra candidature in proprio.
