Digital Marketing Manager - Campaigns — EFG International AG
- Lieu
- Zurich
- Contrat
- permanent
- Publié
- Aujourd'hui
Vue d’ensemble du poste
Job Description The Digital Marketing Manager
Campaign Specialist will be instrumental in shaping and delivering key components in EFG’s transformation of its digital ecosystem and presence across strategic digital marketing channels.
In your role you will work closely with members of the Digital and broader global marketing team to combine strategy, execution, and data analysis to ensure campaigns are client-centric, measurable, and compliant, focused on measurable demand generation and attributable to NNA growth for the broader business.
- Job Description The Digital Marketing Manager
- Campaign Specialist will be instrumental in shaping and delivering key components in EFG’s transformation of its digital ecosystem and presence across strategic digital marketing channels.
- Main Responsibilities
- Collaborate with business experts across global Marketing, Sales, Product, and Investment teams to define target audiences across multiple regions and develop campaign strategies tailored to different markets and segments.
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Professional marketing qualifications (e.g., CIM, Google, Analytics certifications) desirable.
Responsabilités principales
- Main Responsibilities
- Collaborate with business experts across global Marketing, Sales, Product, and Investment teams to define target audiences across multiple regions and develop campaign strategies tailored to different markets and segments.
- Build test-and-learn frameworks (A/B testing, multivariate testing) to continuously improve performance.
- Ensure complex regulations such as cross border marketing compliance rules are met and safeguards are in place with auditable processes.
- Ensure all campaigns are tracked, measured, and aligned with KPIs agreed by the business and focused on supporting meeting our 3-year objectives.
- Accountable for commercially focused KPI’s (Qualified leads, channel conversions and other user activity insights that can drive new business opportunities. Search & Paid Media
- Manage paid media budgets (Google Ads, LinkedIn, display networks) to maximise ROI and lead generation.
- Drive organic growth through advanced SEO strategy (on-page, off-page, technical).
- Ensure keyword strategies, landing page optimisation, and ad copy are data-led and aligned with brand tone. Content & Channel Management
- Work with skilled content creators and subject matter experts across the business to adapt investment insights and marketing collateral into engaging digital formats.
Exigences principales
- Bachelor’s degree in Marketing, Business, Communications or related field.
- Professional marketing qualifications (e.g., CIM, Google, Analytics certifications) desirable.
- 5+ years’ digital marketing experience, ideally within Private Banking, investment management, financial services. Alternatively a background in targeting HNWI with a luxury services.
- Proven track record of delivering successful, measurable campaigns across multiple digital channels.
- Advanced knowledge of SEO, SEM, PPC, and campaign optimisation.
- Strong knowledge of marketing automation platforms (e.g., Pardot, HubSpot, Marketo).
- Experience working with Salesforce or other CRMs.
- Strong analytical skills, with ability to interpret complex data and provide actionable insights.
- Excellent project management skills; able to balance multiple campaigns across regions.
- Skilled communicator able to explain digital concepts to non-specialist stakeholders and deliver results.
Contacts
- Lead the end-to-end strategy, planning, execution, and optimisation of global digital demand generation campaigns across web, email, paid media, and social channels.
Détails supplémentaires
- The Digital Marketing Manager
- Accountable for commercially focused KPI’s (Qualified leads, channel conversions and other user activity insights that can drive new business opportunities.
- Ensure keyword strategies, landing page optimisation, and ad copy are data-led and aligned with brand tone. Content & Channel Management
- Support localisation and tailoring of content for different geographies and audiences. Analytics & Reporting
- Support regulatory and compliance reporting for marketing activity. Compliance & Risk Management
- Stay up-to-date with digital marketing best practice and regulatory changes affecting the investment management sector. Platform Governance
- Maintain auditable processes and records management of content distributed across owned platforms (CRM, Marketing automation, Social media management or Website CMS). Other Responsibilities
- To perform other duties required of you by Digital Management and to support the broader Digital & Marketing team in their activities To be an ambassador of the brand
- Provide backup support and work in conjunction with other experienced marketing leaders to influence and manage performance of junior members of digital and marketing organisation to ensure best practice is leveraged across the business.
- Consistency across the material range (brand, message, data, content etc.) Additionally, all staff are expected to:
Notes et contenu original
- Job Description
- Search & Paid Media
- Ensure keyword strategies, landing page optimisation, and ad copy are data-led and aligned with brand tone.
- Content & Channel Management
- Support localisation and tailoring of content for different geographies and audiences.
- Analytics & Reporting
- Support regulatory and compliance reporting for marketing activity.
- Compliance & Risk Management
- Stay up-to-date with digital marketing best practice and regulatory changes affecting the investment management sector.
- Platform Governance
Questions sur cette offre
Quel salaire propose EFG International AG pour ce poste ?
EFG International AG indique CHF 189 000 - 331 500 bruts par an pour ce poste à Zurich. Il s'agit du salaire publié dans l'annonce d'origine (ou, si l'employeur ne précise pas de montant, d'une estimation réaliste pour le rôle et le secteur) — le calculateur de ce site le convertit en net réel une fois l'impôt frontalier et les cotisations sociales appliqués.
Est-ce un poste à temps plein, et quel type de contrat propose EFG International AG ?
Cette offre est un poste en temps plein. Le type de contrat affiché ici provient directement de l'annonce originale de l'employeur ; confirmez toujours les horaires exacts, le préavis et la durée d'essai avec EFG International AG pendant le processus de candidature, ces détails pouvant varier même au sein de la même catégorie de contrat.
Ai-je besoin d'un permis de frontalier pour un poste dans le canton de Zurich ?
Les résidents UE/AELE domiciliés dans la zone frontalière du pays voisin du canton de Zurich peuvent demander un permis G ; l'employeur suisse le dépose auprès de l'office cantonal des migrations après signature du contrat. Les règles de zone frontalière et les délais varient selon le pays voisin et le canton — confirmez les détails auprès de l'office des migrations du canton de Zurich ou avec les RH pendant la candidature.
Comment postuler à ce poste chez EFG International AG ?
Utilisez le bouton « Postuler maintenant » sur cette page — il renvoie directement à l'annonce originale de EFG International AG sur efginternational.com, votre candidature arrive donc directement dans le système de suivi des candidatures de l'employeur. Frontaliere Ticino ne collecte ni ne transmet lui-même les candidatures.
