Digital Marketing Associate, APAC — Zurich Insurance (sede Ticino)
- Lieu
- Lugano
- Contrat
- temporary
- Publié
- Hier
Vue d’ensemble du poste
We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC.
This role combines campaign execution, marketing analytics, AI-assisted content creation, and stakeholder coordination.
You will work at the intersection of data, creativity, and emerging technology - contributing to innovative marketing programmes across the region while developing deep expertise in AI-powered marketing workflows.
- We are looking for an early-career digital marketer with 2-3 years of experience to support digital marketing initiatives across APAC.
- This role combines campaign execution, marketing analytics, AI-assisted content creation, and stakeholder coordination.
- Key Responsibilities Campaign and Channel Execution
- Support the planning, execution, and optimisation of digital marketing campaigns across APAC markets, including paid search, social, display, and messaging channels (WhatsApp, LINE, etc.).
- Essential
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
Responsabilités principales
- Key Responsibilities Campaign and Channel Execution
- Support the planning, execution, and optimisation of digital marketing campaigns across APAC markets, including paid search, social, display, and messaging channels (WhatsApp, LINE, etc.).
- Coordinate with country marketing teams, agencies, and regional stakeholders for the rollout of regional pilots and innovation initiatives.
- Support partner marketing initiatives by collaborating with country teams and partners to drive joint marketing activities and customer engagement.
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data. Analytics and Reporting
- Monitor and report on key marketing metrics: website traffic, engagement, leads, conversion rates, and campaign performance across markets.
- Build, enhance, and maintain dashboards and reports using GA4, Power BI, and other data platforms.
- Translate data insights into clear, actionable recommendations for country teams and senior stakeholders.
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation. AI-Powered Marketing and Content Use AI tools
- including Claude (Anthropic), Microsoft Copilot, ChatGPT, and Gemini
Exigences principales
- Essential
- Bachelor's degree in Marketing, Business, Analytics, Communications, or a related field.
- 2-3 years of experience in digital marketing, marketing analytics, campaign operations, or a related role.
- Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent). Demonstrated, daily use of AI tools
- Claude, Microsoft Copilot, ChatGPT, or similar - for content creation, research, data analysis, or workflow automation.
- Ability to write effective prompts and build reusable AI workflows is expected, not aspirational.
- Experience using generative AI tools for creative production (image, video, or copy generation).
- Comfortable analysing marketing data and translating insights into recommendations for non-technical audiences.
- Strong communication, organisation, and stakeholder management skills.
- Good design sensibility and visual literacy. Preferred (Strong Advantage)
- Experience working in a consumer digital business
- e-commerce, insurtech, fintech, consumer app, digital-first brand, or ride-hailing/super-app ecosystem
Détails supplémentaires
- We are particularly keen to hear from candidates who have worked in consumer digital businesses e-commerce, fintech, insurtech, consumer apps, or digital-first brands Key Responsibilities Campaign and Channel Execution
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data. Analytics and Reporting
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation. AI-Powered Marketing and Content
- Support the team in evaluating and adopting new AI platforms as they emerge. Stakeholder and Agency Coordination
- Hands-on experience with GA4, Power BI, Excel, and at least one major ad platform (Meta Ads Manager, Google Ads, or equivalent). Demonstrated, daily use of AI tools
- Good design sensibility and visual literacy.
- Basic proficiency in Python or SQL for marketing data analysis (advantageous, not required).
- Adaptable: comfortable with ambiguity and fast-moving priorities.
Notes et contenu original
- We are particularly keen to hear from candidates who have worked in consumer digital businesses
- e-commerce, fintech, insurtech, consumer apps, or digital-first brands
- Key Responsibilities
- Campaign and Channel Execution
- Build and maintain campaign tracking, UTM structures, and attribution frameworks to ensure clean performance data.
- Analytics and Reporting
- Identify opportunities to improve marketing effectiveness through A/B testing, funnel analysis, and audience segmentation.
- AI-Powered Marketing and Content
- Use AI tools
- Support the team in evaluating and adopting new AI platforms as they emerge.
Questions sur cette offre
Quel salaire propose Zurich Insurance (sede Ticino) pour ce poste ?
Zurich Insurance (sede Ticino) indique CHF 51 500 - 88 000 bruts par an pour ce poste à Lugano. Il s'agit du salaire publié dans l'annonce d'origine (ou, si l'employeur ne précise pas de montant, d'une estimation réaliste pour le rôle et le secteur) — le calculateur de ce site le convertit en net réel une fois l'impôt frontalier et les cotisations sociales appliqués.
Est-ce un poste à temps plein, et quel type de contrat propose Zurich Insurance (sede Ticino) ?
Cette offre est un poste en contrat à durée déterminée. Le type de contrat affiché ici provient directement de l'annonce originale de l'employeur ; confirmez toujours les horaires exacts, le préavis et la durée d'essai avec Zurich Insurance (sede Ticino) pendant le processus de candidature, ces détails pouvant varier même au sein de la même catégorie de contrat.
Ai-je besoin du permis G pour postuler à ce poste au Tessin en tant que frontalier italien ?
Oui, si vous résidez en Italie dans la zone frontalière des 20 km. L'employeur suisse dépose la demande de permis G à l'office cantonal des migrations du Tessin après signature du contrat — la première délivrance prend 2-6 semaines, puis renouvellement annuel automatique tant que l'emploi se poursuit. Un retour hebdomadaire à votre domicile italien est requis pour conserver le statut.
Comment postuler à ce poste chez Zurich Insurance (sede Ticino) ?
Utilisez le bouton « Postuler maintenant » sur cette page — il renvoie directement à l'annonce originale de Zurich Insurance (sede Ticino) sur careers.zurich.com, votre candidature arrive donc directement dans le système de suivi des candidatures de l'employeur. Frontaliere Ticino ne collecte ni ne transmet lui-même les candidatures.
